Settlement Expands Profitable Relationship into Dynamic New Market
July 10, 2025 — Breakthru Beverage Group, one of many main beverage distributors in america and the most important dealer in Canada, representing a portfolio of premier wine, spirits, beer and non-alcoholic manufacturers, and Proximo Spirits at present pronounces a strategic distribution partnership in California. The settlement builds on their profitable collaboration throughout Colorado, Missouri and Nevada, uniting Proximo’s globally acknowledged portfolio with Breakthru’s confirmed brand-building capabilities in one of many nation’s most opportunity-rich markets.
“We’ve seen robust efficiency with Breakthru in different key markets and have been impressed by their investments into a robust business and operational infrastructure in California that can result in long-term development,” stated Mauricio Vergara, President and CEO of Proximo Spirits. “Their insights-driven strategy and dedication to execution are important qualities in a market as aggressive and complicated as California. We’re excited to increase our partnership and unlock sustainable development alternatives throughout the state.”
Proximo cited Breakthru’s power in shopper insights and constant monitor document of constructing manufacturers throughout advanced portfolios as key components in increasing the partnership. With iconic names, reminiscent of Jose Cuervo and 1800 Tequila, in addition to rising stars like Bushmills, Correct No. Twelve, and The Kraken, Proximo sought a strategic distributor accomplice with each scale and precision. Breakthru’s operational platform, superior analytical instruments, and skilled crew are well-positioned to help the portfolio’s continued development and market penetration throughout California.
“We’re thrilled to increase our partnership with Proximo Spirits in California, a market the place we’re dedicated to long-term development,” stated Tom Bené, President and CEO of Breakthru Beverage Group. “Proximo’s portfolio contains among the most well-respected and in-demand manufacturers within the business, significantly in tequila and premium whiskeys, and we’re targeted on delivering the strategic focus, market experience, and operational power wanted to help their continued success.”
About Breakthru Beverage Group
Breakthru Beverage Group is without doubt one of the main beverage wholesalers in america and the most important dealer in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic manufacturers. Breakthru is family-owned and operates in 16 markets with greater than $8.6 billion in annual gross sales and a crew of almost 10,000 devoted associates. The corporate delivers world-renowned beverage manufacturers to the doorsteps of North America’s retail, comfort, bar, and restaurant companies, and has been named a “U.S. Greatest Managed Firm” for 4 years in a row. For extra data, go to www.BreakthruBev.com.
About Proximo
Proximo is a worldwide chief in crafting modern, high-quality spirits that ship pleasure with each sip. Its various portfolio options among the world’s most famous manufacturers, together with the best-selling tequila, Jose Cuervo®, the most-awarded tequila, 1800® Tequila, Mexico’s top-selling premium tequila, Gran Centenario® Tequila, Bushmills® Irish Whiskey, Stranahan’s Rocky Mountain Single Malt Whiskey, The Kraken® Black Spiced Rum, TINCUP® American Whiskey, and Boodles® British Gin. www.proximospirits.com
