Picturesque views of the French Riviera characteristic within the video as Brad Pitt presents a ‘poetic love letter’ to this well-known stretch of shoreline near the Italian border.
Drawing on the world’s long-standing standing as a supply of inspiration for artists and movie stars, this new tribute is the focus of a marketing campaign for French natural gin The Gardener.
‘The French Riviera is a stupendous and capricious muse,’ begins Pitt, star of the recently-released F1 movie, because the video exhibits a pace boat gliding by way of crystal-clear waters alongside the scenic Côte d’Azur.
Pitched as a ‘French Riviera gin’, The Gardener consists of contemporary citrus from Provence alongside different botanicals, such because the basic juniper, plus angelica and coriander.
It’s produced by Pitt alongside the Perrin winemaking household and grasp distiller Tom Nichol.
Brad Pitt and Matthieu Perrin with The Gardener gin. Photograph credit score: Serge Chapuis.
It was first launched on the Cannes Movie Pageant in 2023.
Distiller Tom Nichol cast his fame at Tanqueray and obtained a lifetime achievement award from The Gin Guild in 2015.
Whereas it marked a foray into spirits for Pitt, he beforehand entered the wine world with the launch of Château Miraval rosé wine alongside then-wife Angelina Jolie in 2013.
The primary Miraval launch bought out inside hours, and the wine was well-received by critics, having been produced with the Perrin household of Château de Beaucastel fame.
Pitt reportedly stays locked in a long-running authorized dispute over Château Miraval possession with ex-wife Jolie, however winemaking on the property has continued all through.
The Hollywood star has refurbished a music recording studio on the Provence property, and likewise launched Fleur de Miraval Champagne in 2021, working with the Perrins plus legendary grower-producer Pierre Péters.
Superstar-backed wines and spirits are hardly a brand new phenomenon, however the pattern has taken off in an enormous means prior to now decade or so.
Drinks trade analysis specialist IWSR analysed information on celebrity-backed spirits final yr and located that they ‘do are inclined to outperform the general market’.
