CHICAGO, Illinois – Blue Moon Brewing Co. is stepping as much as
the plate this baseball season with its partnership with Rawlings, the
number-one baseball model worldwide and creator of the Rawlings Gold Glove
Award®. To rejoice the perfect in beer and baseball coming collectively, the duo has
reinvented an iconic ballpark dessert, ice cream served in a mini Blue Moon x
Rawlings helmet, with a boozy twist.
Memorial Day
is the unofficial begin of summer time, and nothing says summer time like ice cream and
baseball, so Blue Moon is partnering with Rawlings to introduce Blue Moon Dwelling
Run Twist, the boozy ice cream that clocks in at two % ABV and combines
the intense and citrusy taste of Blue Moon’s iconic Valencia Orange peel with a
deliciously wealthy Madagascar Vanilla. Blue Moon Dwelling Run Twist is crafted in
collaboration with the premier alcohol-infused ice cream maker,
Hardscoop.
“Blue Moon is
brightening this baseball season by giving followers an opportunity to expertise the enjoyment
of ice cream in a helmet at residence for followers 21+,” mentioned Courtney Benedict, VP
of Advertising and marketing, Above Premium Beer at Molson Coors. “Rawlings is the proper
associate for us to convey this to life since Rawlings and Blue Moon have deep
baseball roots creating the chance to convey the perfect in baseball and the
finest in beer collectively simply in time for the summer time season.”
Blue Moon has
all the time been a house run for baseball followers each on the park and at residence, making
it the proper teammate for Rawlings, the main model in baseball since 1887.
This partnership is a part of Blue Moon’s new Made Brighter platform,
highlighting how craft beer is ready to brighten on a regular basis beer events,
together with these on the ballpark. The marketing campaign highlights the signature
brightness of the beloved Belgian White Belgian-Model Wheat Ale identified for its
Valencia Orange peel and Coriander, that are flavors present in a pint of Blue
Moon Dwelling Run Twist.
To pay homage
to summer time days on the ballpark, every pint comes outfitted with a limited-edition
Blue Moon x Rawlings mini helmet to provide every client the identical feeling they’d
get within the stands, even when they’re watching the sport at residence. “Partnering with
Blue Moon for the summer time baseball season made sense for Rawlings figuring out the
craft beer’s historical past and love for baseball,” mentioned Mark Kraemer, Director of
Sports activities Advertising and marketing at Rawlings. “Rawlings has been specializing in helmets
for many years and we’re excited to create the nostalgia of ice cream in a mini
helmet at a summer time baseball sport with out even leaving their properties. ”
Delivered
proper to 21+ customers’ doorways, this scrumptious boozy dessert will convey
nostalgic ballpark flavors to customers for Memorial Day weekend whereas they
cheer on their favourite groups at BBQs or at residence.
“We’ve got one
easy mission at Hardscoop, combining alcohol with ice cream, and making it
style nice,” mentioned Jason Kirby, president of Hardscoop. “We had a fantastic
time working with Blue Moon to match the candy and citrusy taste of their
iconic Valencia Orange peel, and we expect we nailed that with Blue Moon Dwelling
Run Twist”
The
limited-edition Blue Moon Dwelling Run Twist ice cream is offered in a 2-pack for $49
(dry ice delivery included) and might be obtainable beginning Could 17 and Could 23
through hardscoop.com/bluemoonhomeruntwist for on-line supply for 21+ customers solely, whereas provides final.
Along with
the Blue Moon Dwelling Run Twist mini helmet combo, the staff is working collectively
this 12 months to launch a Rawlings leather-based and Blue Moon capsule assortment,
obtainable for followers to buy at brightnessondeck.com beginning Could 15,
2024. Within the meantime, followers can go to bluemoonbaseball.com to gather
on-line buying and selling playing cards and enter for the prospect to win prizes all through the
baseball season.
###
About
Blue Moon
Blue Moon
Brewing Firm takes satisfaction within the high quality and creativity of its beers and
embraces the method it takes to get there. The beer was first brewed on the
Sandlot Brewery in Denver in 1995. Years later, we nonetheless pull inspiration from
the individuals and locations round us. Since our first inventive twist in 1995 in
Denver, we now have continued to have enjoyable experimenting and attempting out new types
for our followers to get pleasure from. Past its signature Belgian White Belgian-Model Wheat
Ale, the Blue Moon household of manufacturers additionally contains Blue Moon Gentle, a flavorful,
mild beer. At Blue Moon Brewing Firm, one thing’s all the time brewing. Extra
info is on the market at bluemoonbrewingcompany.com
About
Rawlings
Established in
1887, Rawlings is an progressive main international model and producer of
premium baseball and softball tools, together with gloves, balls, and
protecting headwear. Rawlings’ unparalleled high quality, progressive engineering and
knowledgeable craftsmanship are the basic explanation why extra skilled
athletes, nationwide governing our bodies and sports activities leagues select Rawlings.
Rawlings is the Official Baseball, Glove, Helmet, Face Guard and Base of Main
League Baseball, the Official Baseball of Minor League Baseball and the
Official Baseball and Softball of the NCAA and the NAIA. The corporate is
headquartered in St. Louis. For extra info, please go to Rawlings.com.
About
Hardscoop
Hardscoop is
an alcoholic ice cream maker primarily based in Charleston, South Carolina, based in
2013 that handcrafts each single scoop by a small-batch course of utilizing
freshly sourced elements. Hardscoop sources its elements, corresponding to dairy
and fruits from the best farms, placing them within the ultra-premium class,
making its ice cream smoother and creamier by the spoonfuls. In terms of
alcohol infusion, Hardscoop blends its alcohol base to create essentially the most
high-quality, mouth-watering boozy ice cream. Extra info obtainable at hardscoop.com
