BERO, an alcohol-free beer model co-founded by Tom Holland, is introducing Double Tasty, a West Coast Model IPA. It’s the primary new SKU to hitch the unique portfolio that launched in October of 2024.
Brewed with Colorado malts and a trio of standout hops—Mosaic, El Dorado and Cascade—sourced from the Western U.S., this new launch delivers notes of citrus and pine. A contact of hop extract amplifies the aromatics, in response to the model, whereas BERO’s customized brewing methodology and maltose-negative yeast protect the model’s true-to-form bitterness, physique and readability.
Like each BERO brew, Double Tasty holds private significance for Tom Holland. The identify is impressed by a phrase he’s at all times used with shut pals, in response to the model, whereas the beer model is consultant of a spot that has grow to be a second house to him: the West Coast. The launch is very significant, because it coincides with Tom’s birthday.
“Once we launched BERO, it was about creating one thing that mirrored my very own journey and love for beer. A premium possibility that would seamlessly match into your life-style, present up in any setting and at all times go away you feeling your finest. It simply feels proper that we’d maintain bringing folks extra selection to attain that,” mentioned Tom Holland in a information launch. “To already be increasing our lineup with Double Tasty feels surreal in the easiest way, but additionally actually pure for what we got down to obtain. We wish to supply folks extra – not simply within the amount of beers to select from, however in life.”
“Since launch, shoppers have been responding to each Tom’s story in addition to the premium positioning of the model. Nonetheless, what has been making us stand out probably the most is the style and high quality of the beer,” added John Herman, co-founder & CEO of BERO. “Double Tasty is an enormous milestone— not simply our first new launch, however one thing we imagine will probably be a defining model for us as we glance to draw subtle beer drinkers and develop the NA area.”
Double Tasty is offered now on BERObrewing.com in a single-flavor 6-pack and can be part of the remainder of the portfolio in an up to date 4-flavor selection 12-pack, in response to the model. Goal would be the first nationwide retailer to hold Double Tasty, that includes it on endcap shows in choose shops throughout the nation. The flavour will proceed rolling out to retailers nationwide within the coming months, together with Amazon, Sprouts, BevMo, Erewhon, Complete Wine and extra.
