Austin, TX — BeatBox, a number one innovator within the ready-to-drink (RTD) alcohol class, is worked up to announce the addition of two distinguished trade leaders to its management crew. Toby David can be becoming a member of BeatBox’s Board of Administrators, whereas Christine Perich will be a part of as a Strategic Advisor.
Toby David, a founding government crew member of Celsius Holdings, brings unparalleled expertise and perception to BeatBox. Below his management, Celsius has achieved a outstanding market capitalization of over $13 billion. BeatBox has lengthy admired the Celsius model’s dedication to consumer-centric advertising and marketing and its distinctive firm tradition.
“I’m thrilled to affix the BeatBox Board of Administrators and serve alongside the corporate’s robust management crew,” stated Toby David. “BeatBox has made a big impression within the beverage market with its revolutionary merchandise, packaging, and advertising and marketing. I’m desirous to contribute to the subsequent part of the corporate’s development.”
Christine Perich, famend for her intensive expertise within the beverage trade, will carry her experience as Strategic Advisor. With over 25 years in finance, management, technique, and operations, Christine has held notable roles together with President & CEO of New Belgium. Her outstanding profession and management qualities align completely with BeatBox’s imaginative and prescient for development and innovation.
“I really feel so lucky to be working with such an brisk and good crew,” stated Christine Perich. “The creativity and management at BeatBox are really inspiring, and I sit up for contributing to their thrilling journey.”
Based in 2012, BeatBox has quickly established itself as one of many top-growing and top-selling RTD alcohol manufacturers in america. The corporate’s merchandise can be found in over 110,000 shops throughout North America, together with all 50 states within the US. BeatBox presents a various vary of fourteen nostalgic flavors crafted to be low in sugar, carbs, and energy, whereas packing a punch with an 11.1% ABV “punch.”
The model has demonstrated spectacular development, with income greater than doubling annually and reaching $100 million in 2023. BeatBox is at present monitoring +100% by means of the primary half of the 12 months in comparison with the identical interval in 2023. The corporate has additionally been acknowledged as certainly one of Advert Age’s Hottest Manufacturers of the 12 months 2024, highlighting its innovation and success.
BeatBox’s dedication to sustainability is clear by means of its partnerships with Carbon Higher and Plastic Impartial initiatives, in addition to its current B Corp Certification. The corporate has invested over $1 million in 2024 to offset its plastic and carbon footprint, reflecting its dedication to eco-friendly enterprise practices.
With a rising crew of 210 full-time staff and plans so as to add 25 extra by the top of the 12 months, BeatBox continues to drive explosive development, accounting for 22% of the RTD class development. The model’s revolutionary Tetra Pak packaging, excessive enchantment to a various shopper base, and robust efficiency as a number one single-serve RTD model underscore BeatBox’s place as “The Way forward for Taste” within the beverage trade.
About BeatBox Drinks: BeatBox is the “Unique Celebration Punch”, providing enjoyable & nostalgic flavors in a sustainable & resealable bundle. With a deep ardour for stay music, our neighborhood of tremendous followers, and creating enjoyable, BeatBox has turn into the model that’s bringing the social gathering to the alcohol trade.
The journey started in 2012 within the stay music capital of the world, Austin, TX, and the power was contagious. A lot so, that BeatBox was in a position to safe the most important funding in SharkTank historical past from Mark Cuban who, “invested in BeatBox as a result of at coronary heart I am a 25 12 months outdated and noticed that that is going to be a celebration phenomenon.”
BeatBox shortly constructed a crew of beverage leaders serving to to outline a brand new class of “Celebration Punch.” BeatBox has a formidable roster of well-known buyers in music and leisure, together with Mark Cuban, Rob Dyrdek, Celebration Favor, Louis The Little one, Good Instances Forward, and plenty of extra.
At present, BeatBox has turn into one of many quickest rising manufacturers within the alcohol trade and the drink of selection for Millennial and Gen Z drinkers. Its ardour for music, and connection to its customers, has additionally made it the quickest rising and most engaged alcohol model on social media. Like Mark stated, it is a firm that sells enjoyable, and if anybody ever asks what this model is all about, inform them that “BeatBox Brings the Celebration!”
