March 4, 2025
PRESS RELEASE
Apple introduces iPad Air with highly effective M3 chip and new Magic Keyboard
CUPERTINO, CALIFORNIA Apple right now launched the sooner, extra highly effective iPad Air with the M3 chip and constructed for Apple Intelligence. iPad Air with M3 brings Apple’s superior graphics structure to iPad Air for the primary time — taking its unbelievable mixture of power-efficient efficiency and portability to a brand new stage. iPad Air with M3 is sort of 2x sooner in comparison with iPad Air with M1,1 and as much as 3.5x sooner than iPad Air with A14 Bionic.2 Customers will really feel the velocity of M3 in every little thing they do, from creating participating content material sooner than ever to taking part in demanding, graphics-intensive video games. Accessible in two sizes and 4 attractive finishes that customers love, the 11-inch iPad Air is tremendous transportable whereas on the go, and the 13-inch mannequin offers a fair bigger show for extra room to be artistic and productive. Designed for iPad Air, the brand new Magic Keyboard enhances its versatility and delivers extra capabilities at a cheaper price. With iPadOS 18, assist for Apple Intelligence, superior cameras, quick wi-fi 5G connectivity, and compatibility with Apple Pencil Professional and Apple Pencil (USB-C), the brand new iPad Air gives an unequalled expertise.
With the identical beginning value of simply $599 for the 11-inch mannequin and $799 for the 13-inch mannequin, the brand new iPad Air is a implausible worth. And for training, the 11-inch iPad Air begins at simply $549, and the 13-inch mannequin begins at simply $749. Clients can pre-order the brand new iPad Air with M3 and Magic Keyboard for iPad Air beginning right now, with availability starting Wednesday, March 12.
“iPad Air is so standard due to its unmatched mixture of highly effective efficiency, portability, and assist for superior equipment, all at an reasonably priced value,” stated Bob Borchers, Apple’s vice chairman of Worldwide Product Advertising and marketing. “For everybody from faculty college students taking notes with Apple Pencil Professional, to vacationers and content material creators who want highly effective productiveness on the go, iPad Air with M3, Apple Intelligence, and the brand new Magic Keyboard take versatility and worth to the following stage.”
Supercharged Efficiency with M3
iPad Air with M3 empowers customers to be productive and artistic wherever they’re, from aspiring creatives utilizing demanding apps and dealing with massive information, to vacationers enhancing content material on the go. The highly effective M3 chip gives quite a few enhancements over M1 and previous-generation fashions. That includes a extra highly effective 8-core CPU, M3 is as much as 35 % sooner for multithreaded CPU workflows than iPad Air with M1. M3 contains a 9-core GPU with as much as 40 % sooner graphics efficiency over M1. M3 additionally brings Apple’s superior graphics structure to iPad Air for the primary time with assist for dynamic caching, together with hardware-accelerated mesh shading and ray tracing. For graphics-intensive rendering workflows, iPad Air with M3 gives as much as 4x sooner efficiency than iPad Air with M1, enabling extra correct lighting, reflections, shadows, and intensely life like gaming experiences.3
The sooner Neural Engine in M3 means iPad Air customers can take pleasure in much more AI capabilities in iPadOS. In comparison with M1, the Neural Engine in M3 is as much as 60 % sooner for AI-based workloads. Different enhancements over iPad fashions with A-series chips embrace assist for Apple Intelligence, the selection of 11- and 13-inch sizes, and assist for superior equipment, together with the brand new Magic Keyboard and Apple Pencil Professional.
iPad Air: Constructed for Apple Intelligence
iPad Air is constructed for Apple Intelligence, the non-public intelligence system that delivers useful and related intelligence.4 In Photographs, the Clear Up instrument makes it simple to take away distracting components in photographs, and pure language search permits customers to look for almost any photograph or video by merely describing what they’re in search of. With Picture Wand within the Notes app, customers could make notes extra visually participating by turning tough sketches into pleasant photographs, simply by drawing a circle across the sketch with their Apple Pencil. Customers may even circle empty area inside a word, and Picture Wand will collect context from the encircling space to create a related picture that enhances the word and makes it extra visible.
Apple Intelligence helps customers discover artistic new methods to specific themselves visually with Picture Playground, create the right emoji with Genmoji, and make their writing much more dynamic with Writing Instruments. Customers can now kind to Siri, and Siri is extra conversational with the flexibility to observe alongside if customers stumble over their phrases. Siri also can preserve context from one request to the following, and with in depth product information, Siri can reply 1000’s of questions concerning the options and settings of Apple merchandise, so customers can discover ways to do issues like take a display screen recording.
With ChatGPT seamlessly built-in into Writing Instruments and Siri, customers can faucet into ChatGPT’s experience with out leaping between purposes, to allow them to get issues carried out sooner and simpler than ever earlier than. As well as, customers can entry ChatGPT at no cost with out creating an account, and privateness protections are inbuilt — their IP addresses are obscured and OpenAI received’t retailer requests. Customers can select whether or not to allow ChatGPT integration, and are in full management of when to make use of it and what data is shared with ChatGPT.
Designed to guard customers’ privateness at each step, Apple Intelligence makes use of on-device processing, which means that lots of the fashions that energy it run completely on machine. For requests that require entry to bigger fashions, Personal Cloud Compute extends the privateness and safety of iPad into the cloud to unlock much more intelligence. When utilizing Personal Cloud Compute, customers’ knowledge isn’t saved or shared with Apple; it’s used solely to satisfy their request.
All-New Magic Keyboard for iPad Air
The all-new Magic Keyboard for iPad Air expands what customers can do at a fair cheaper price. The bigger built-in trackpad brings better precision for detail-oriented duties, and a brand new 14-key perform row permits quick access to options like display screen brightness and quantity controls. The brand new Magic Keyboard attaches magnetically, and the Sensible Connector instantly connects energy and knowledge with out the necessity for Bluetooth; a machined aluminum hinge additionally features a USB-C connector for charging. Now beginning at simply $269 for the 11-inch mannequin and $319 for the 13-inch mannequin, the brand new Magic Keyboard for iPad Air options the magical floating design clients love and is available in white.
iPad Up to date with Double the Beginning Storage and the A16 Chip
Apple right now additionally up to date iPad with double the beginning storage and the A16 chip, bringing much more worth to clients. The A16 chip offers a leap in efficiency for on a regular basis duties and experiences in iPadOS, whereas nonetheless offering all-day battery life. In comparison with the earlier technology, the up to date iPad with A16 is sort of 30 % sooner.5 In reality, in comparison with iPad with A13 Bionic, customers will see as much as a 50 % enchancment in total efficiency,5 and A16 makes the up to date iPad as much as 6x sooner than the best-selling Android pill.6
Highly effective and Clever Options with iPadOS 18
iPadOS 18 gives highly effective options that improve the iPad expertise, making it extra versatile and clever than ever:7
- Designed for the distinctive capabilities of iPad, Calculator delivers a completely new manner to make use of Apple Pencil to unravel expressions. With Math Notes, customers at the moment are capable of write out mathematical expressions or kind to see them immediately solved in handwriting like their very own. They will additionally create and use variables, and add an equation to insert a graph. Customers can entry their Math Notes within the Notes app and use all the math performance in any of their different notes.
- In Notes, handwritten notes turn into extra fluid and versatile. Sensible Script unleashes highly effective new capabilities for customers enhancing handwritten textual content, permitting them to simply add area and even paste typed textual content in their very own handwriting. And as customers write with Apple Pencil, their handwriting will likely be routinely refined in actual time to be smoother, straighter, and extra legible.
- With new Audio Recording and Transcription, iPad can seize a lecture or dialog, and transcripts are synced with the audio, so customers can seek for an actual second within the recording.
- Customers now have much more choices to specific themselves by means of the Residence Display screen. App icons and widgets can tackle a brand new look with a darkish or tinted impact, and customers could make them seem bigger to create the expertise that’s excellent for them. A redesigned Management Middle offers simpler entry to lots of the issues customers do each day, together with the choice to arrange new controls from third-party apps.
Higher for the Setting
The brand new iPad Air and up to date iPad are designed with the surroundings in thoughts. As a part of Apple 2030, the corporate’s bold aim to be carbon impartial throughout its total carbon footprint by the tip of this decade, Apple is transitioning to renewable electrical energy for manufacturing, and investing in wind and photo voltaic initiatives all over the world to deal with the electrical energy used to cost all Apple merchandise, together with the brand new iPad Air and iPad. Right this moment, all Apple services run on one hundred pc renewable electrical energy — together with the information facilities that energy Apple Intelligence.
To attain Apple 2030, the corporate is designing merchandise with extra recycled and renewable supplies, which additional drives down the carbon footprint. The brand new iPad Air and iPad every function at the very least 30 % recycled content material total, together with one hundred pc recycled aluminum within the enclosure and one hundred pc recycled uncommon earth components in all magnets. The batteries include one hundred pc recycled cobalt and — in a primary for iPad — over 95 % recycled lithium. The brand new iPad Air and iPad meet Apple’s excessive requirements for vitality effectivity, and are freed from mercury, brominated flame retardants, and PVC. The packaging can also be completely fiber-based, bringing Apple nearer to its aim of eradicating plastic from its packaging by the tip of this yr.8
Pricing and Availability
- Clients can pre-order the brand new iPad Air with M3 beginning right now, March 4, on apple.com/retailer, and within the Apple Retailer app in 29 international locations and areas, together with the U.S. It’s going to start arriving to clients, and will likely be in Apple Retailer areas and Apple Approved Resellers, beginning March 12.
- The 11-inch and 13-inch iPad Air with M3 will likely be obtainable in blue, purple, starlight, and area grey, with 128GB, 256GB, 512GB, and 1TB configurations.
- The 11-inch iPad Air begins at $599 (U.S.) for the Wi-Fi mannequin, and $749 (U.S.) for the Wi-Fi + Mobile mannequin. The 13-inch iPad Air begins at $799 (U.S.) for the Wi-Fi mannequin, and $949 (U.S.) for the Wi-Fi + Mobile mannequin.
- For training, the brand new 11-inch iPad Air begins at $549 (U.S.), and the 13-inch mannequin begins at $749 (U.S.). Schooling pricing is obtainable to present and newly accepted faculty college students and their mother and father, in addition to college, employees, and home-school lecturers of all grade ranges. For extra data, go to apple.com/us-hed/store.
- The brand new Magic Keyboard, obtainable in white, is suitable with the 11-inch and 13-inch iPad Air. The 11-inch Magic Keyboard is obtainable for $269 (U.S.), and the 13-inch Magic Keyboard is obtainable for $319 (U.S.). For training, the 11-inch Magic Keyboard is obtainable for $249 (U.S.), and the 13-inch Magic Keyboard is obtainable for $299 (U.S.).
- Clients can pre-order the brand new iPad with A16 beginning right now, March 4, on apple.com/retailer, and within the Apple Retailer app in 29 international locations and areas, together with the U.S. It’s going to start arriving to clients, and will likely be in Apple Retailer areas and Apple Approved Resellers, beginning March 12.
- The brand new iPad begins with 128GB of storage, and can also be obtainable in 256GB and a brand new 512GB configuration. Accessible in blue, pink, yellow, and silver, Wi-Fi fashions of the brand new iPad can be found with a beginning value of $349 (U.S.), and Wi-Fi + Mobile fashions begin at $499 (U.S.). For training, Wi-Fi fashions of the brand new iPad can be found with a beginning value of $329 (U.S.), and Wi-Fi + Mobile fashions begin at $479 (U.S.).
- Magic Keyboard Folio for iPad is obtainable for $249 (U.S.) and is available in white. For training, the Magic Keyboard Folio is obtainable for $229 (U.S.).
- Apple Pencil Professional and Apple Pencil (USB-C) are suitable with the brand new iPad Air. Apple Pencil (USB-C) and Apple Pencil (1st technology) are suitable with the brand new iPad. Apple Pencil Professional is obtainable for $129 (U.S.), and $119 (U.S.) for training. Apple Pencil (USB-C) is obtainable for $79 (U.S.), and $69 (U.S.) for training.
- Apple gives nice methods to avoid wasting on the most recent iPad. Clients can commerce of their present iPad and get credit score towards a brand new one by visiting the Apple Retailer on-line, the Apple Retailer app, or an Apple Retailer location. To see what their machine is price and for phrases and circumstances, clients can go to apple.com/store/trade-in.
- Clients within the U.S. who store at Apple utilizing Apple Card will pay month-to-month at 0 % APR after they select to take a look at with Apple Card Month-to-month Installments, and so they’ll get 3 % Every day Money again — all up entrance. Extra data — together with particulars on eligibility, exclusions, and Apple Card phrases — is obtainable at apple.com/apple-card/monthly-installments.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
- Testing performed by Apple in January and February 2025. See apple.com/ipad-air for extra data.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad Air 11-inch (M3) and iPad Air 13-inch (M3) models in addition to manufacturing iPad Air (4th technology) models. Examined with Procreate Desires v1.0.14 by exporting a 29-second challenge. Efficiency assessments are performed utilizing particular iPad models and mirror the approximate efficiency of iPad Air.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad Air 11-inch (M3) and iPad Air 13-inch (M3) models in addition to manufacturing iPad Air (fifth technology) models. Octane X 2024.1.01 for iPad examined utilizing a scene with 770,000 meshes and eight million distinctive primitives, using hardware-accelerated ray tracing on M3-based programs and software-based ray tracing on all different models. Efficiency assessments are performed utilizing particular iPad models and mirror the approximate efficiency of iPad Air.
- Apple Intelligence is obtainable on iPad mini (A17 Professional) and iPad fashions with M1 and later, in localized English for Australia, Canada, Eire, New Zealand, South Africa, the UK, and the U.S. Further languages — together with French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese language (simplified), English (Singapore), and English (India) — will likely be obtainable in April, with extra languages coming over the course of the yr, together with Vietnamese. Some options, purposes, and companies will not be obtainable in all areas or all languages.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad (A16) models in addition to manufacturing iPad (tenth technology) models. Examined with a number of duties utilizing Microsoft Excel for iPad v2.93. Efficiency assessments are performed utilizing particular iPad models and mirror the approximate efficiency of iPad.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad (A16) models with Apple A16, in addition to manufacturing Qualcomm SM6375-based Android pill models with the most recent model of Android 14 obtainable on the time of testing. Greatest-selling Android pill based mostly on publicly obtainable gross sales knowledge during the last 12 months. Examined with frequent duties in business purposes and choose industry-standard benchmarks. Efficiency depends upon machine settings, utilization, surroundings, and lots of different elements. Efficiency assessments are performed utilizing particular programs and mirror the approximate efficiency of iPad.
- Some options will not be obtainable for all international locations or all areas. For extra data on iPadOS 18, go to apple.com/ipados/ipados-18.
- Based mostly on retail packaging as shipped by Apple. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content material and packaging weight.
Press Contacts
Tara Courtney
Apple
Skylar Eisenhart
Apple
Apple Media Helpline
