TUSTIN, Might 17, 2024 — Abstrax Hops, a frontrunner in progressive hop merchandise for the brewing trade, proudly broadcasts the addition of two trailblazing executives to their group: Barbara Stone because the Nationwide Gross sales Supervisor and Tom Nielsen because the Director of Brewing and Beverage Innovation. Each appointments mark a big stride within the firm’s mission to revolutionize hop utilization and inclusivity within the brewing and beverage sectors.
Barbara Stone joins Abstrax Hops with a powerful background within the meals and beverage sector, starting her profession at a big ice cream manufacturing facility earlier than transitioning to the brewing trade, the place she spent seven years at Ninkasi Brewing Firm. At HAAS, her most up-to-date tenure, Barbara managed key accounts each nationally and internationally and performed a pivotal position in direct partnerships with hop farmers and assist for nationwide organizations just like the Grasp Brewers Affiliation of the Americas (MBAA), the place she co-chaired the nationwide DEI committee.
Barbara has been instrumental in selling variety, fairness, and inclusion throughout the trade, a testomony to her dedication to creating the brewing world extra inclusive. Her involvement in initiatives akin to Pink Boots, and now Lifting Lucy by Abstrax’s partnership, highlights her dedication to empowering underrepresented teams within the craft beer group.
As she steps into her position at Abstrax Hops, Barbara is targeted on introducing superior brewing merchandise that redefine each day operations for breweries, shifting from conventional strategies to progressive, flavor-enhancing options. Her purpose is to remodel how breweries understand and make the most of superior hop merchandise.
”Becoming a member of Abstrax Hops is a pivotal second in my profession that aligns completely with my passions for innovation and inclusivity,” mentioned Barbara Stone. “I’m thrilled to have the chance to form the way forward for brewing by integrating cutting-edge options that not solely improve the standard and variety of our merchandise but in addition foster a extra inclusive trade surroundings. My mission right here is to problem the established order and open new paths for creativity and development within the brewing world.”
Tom Nielsen is a distinguished determine within the brewing trade, famend for his in depth expertise and pioneering contributions, notably throughout his 20+ 12 months tenure at Sierra Nevada Brewing Co and as a co-founder of the Hop High quality Group.
Tom’s management at Sierra Nevada concerned not simply administration but in addition energetic engagement within the sensible utility of analysis and growth efforts, collaborating intently with firm companions to make sure the supply of top-quality merchandise. His talent set features a strong mixture of technical data and strategic acumen, encompassing areas akin to new enterprise growth, cross-functional group management, provide chain optimization, and challenge administration. These competencies have outfitted him to drive important developments in brewing operations, from enhancing uncooked materials sourcing and high quality management processes to innovating taste profiles and product strains.
At Abstrax Hops, Tom is ready to channel his formidable experience into growing revolutionary hop merchandise that cater to the evolving wants of contemporary brewers. His focus might be on harnessing cutting-edge scientific developments and taste chemistry to create superior brewing substances that not solely meet the present calls for of the trade but in addition set new requirements for high quality and creativity.
“I’m genuinely excited to be at Abstrax Hops, the place the give attention to scientific innovation meets my deep-rooted ardour for hops and brewing,” said Tom Nielsen. “Right here, I see a novel alternative to push the boundaries of hop utilization and taste profiling in brewing, driving the trade ahead with groundbreaking merchandise. My purpose is to remodel how breweries in all places take into consideration and make the most of hops, guaranteeing they’ve entry to the very best high quality substances for creating distinctive drinks.”
Because the Director of Brewing and Beverage Innovation at Abstrax Hops, Tom is keen to leverage his huge data and expertise to develop groundbreaking hop merchandise that meet the evolving wants of in the present day’s brewers. His ardour for high quality and innovation aligns completely with Abstrax Hops’ imaginative and prescient of pushing the boundaries of what is attainable in hop utilization.
“We’re thrilled to welcome Barbara and Tom to our group,” mentioned Max Koby, CEO of Abstrax. “Their distinctive abilities and experiences are very important as we proceed to innovate and develop our impression throughout the trade. Barbara’s management on variety and Tom’s pioneering work in hop analysis will undoubtedly propel us in direction of a future the place Abstrax Hops leads the cost in crafting superior brewing substances.”
With these new appointments, Abstrax Hops reaffirms its dedication to excellence, innovation, and inclusivity within the craft brewing trade.
For extra details about Abstrax Hops, please go to AbstraxHops.com.
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About Abstrax: The place Innovation and Science Meets Taste Mastery
Because the pioneering chief on the planet of botanical taste expertise, Abstrax excels in crafting progressive terpene-driven, purposeful taste options. Serving the hashish, hops, taste and perfume industries, Abstrax is the trusted product growth companion that forward-thinking CPG manufacturers flip to when in search of a aggressive edge. Based in California by a group of award-winning PhD scientists, taste chemists, and visionary product builders, Abstrax harnesses its three divisions to craft transformative CPG purposes by way of progressive expertise and extra sustainable, all pure, and value efficient substances. Abstrax Tech produces groundbreaking peer reviewed analysis publications, discovers new taste compounds, and produces terpene blends and flavors for tobacco, hashish, and meals purposes – together with botanically derived hashish taste experiences, stay all-natural hemp-derived terpenes, and mood-enhancing terpene-flavor techniques. Abstrax Labs provides cutting-edge R&D, extraction and analytical applied sciences by its proprietary Terplytics™ system. Its expertise delivers essentially the most superior botanical testing for exploratory analysis, sensory quantification, pressure validation, product growth, and shopper insights. Abstrax Hops offers essentially the most superior analysis, merchandise, and companies that push the bounds of brewing innovation. Its wide selection of options encapsulates the genuine varietal-specific Hop Flavors, Dank Flavors, and subsequent era of superior hop merchandise together with pure hop aroma extracts. Abstrax provides the utmost in security, high quality and regulatory adherence, guaranteeing seamless integration into product strains. Delve deeper with Abstrax at AbstraxTech.com, AbstraxHops.com and AbstraxLabs.com.
