Breakside Brewery is about to launch a brand new beer sequence, Beers The Profit, and the primary partnership is with Kids’s Most cancers Affiliation and its JoyRx program. The restricted version Breakside + Kids’s Most cancers Affiliation West Coast IPA will make its debut at this time in 16 ounce cans and on draft. This particular launch kicks off Breakside’s new charitable beer sequence created to assist nonprofit organizations throughout the Pacific Northwest.
To coincide with Childhood Most cancers Consciousness Month, a portion of the proceeds will profit Kids’s Most cancers Affiliation and its JoyRx programs. These applications include JoyRx Music, JoyRx Mentorship, and JoyRx Nature, which ship pleasure to youngsters and youths dealing with most cancers and different critical sicknesses. These free-of-charge applications present emotional therapeutic and assist by way of the ability of music, trusted mentorship, and the restorative presents of nature.
This collaboration is very significant because of the connection between the 2 organizations: Scott Lawrence, founding father of Breakside Brewery, additionally serves on the Board of Administrators of Kids’s Most cancers Affiliation. His twin position makes this initiative a real ardour venture.
“Breakside’s ardour for group and craft is an ideal pairing with our mission,” mentioned Jack Pipkin, CEO of Kids’s Most cancers Affiliation, in a press launch. “We’re grateful to be the inaugural recipients of this beneficiant program, and for his or her partnership in serving to deliver moments of pleasure and energy to the youngsters and households we serve.”
The Beer That Advantages sequence displays Breakside’s imaginative and prescient of brewing beer with function: “The idea is straightforward: we’ll make a fantastic beer, and we’ll use it to assist a good higher trigger,” says Scott Lawrence, in a press launch. “What higher manner to make use of the Breakside platform than to spotlight and assist people doing nice work in our group? This yr marks 30 years of free JoyRx applications for our group, and that is a method we will share our assist.”
Breakside + Kids’s Most cancers Affiliation WC IPA
The beer is a West Coast IPA that includes chosen numerous Mosaic, New Zealand-Cascade, Nelson Sauvin, and HBC 1019. It marries notes of overripe tropical fruit with some traditional citrus, stone fruit, and just a little dank edge.
Breakside + Kids’s Most cancers Affiliation WC IPA is accessible all through Breakside Brewery’s distribution footprint and all Breakside Brewery areas in Oregon and Washington by way of September 2025.