19 Crimes, Treasury Wine Estates’ world wine model, has expanded into the Spanish wine class with the launch of its Tempranillo purple.
The transfer goals to convey youthful customers into the model, who wish to discover wine choices exterior of Australia.
Chantal McDowell, senior model supervisor at 19 Crimes, stated: “Tempranillo is a varietal that’s rising in worth at 4.1% forward of each the entire nonetheless wine market and purple wine. It’s changing into vastly well-liked with consumers and we wished to offer 19 Crimes followers, who wish to discover wine choices exterior of Australia with extra alternative and selection inside the current 19 Crimes vary.”
The 19 Crimes Tempranillo may even embody an augmented actuality label, and will likely be accessible in 750ml variations at 12% abv.
