WWE, a part of TKO Group Holdings, and Seagram’s Escapes are launching a brand new, multi-year partnership that includes their first-ever co-branded product of Seagram’s Escapes Spiked. This marks WWE’s first-ever licensed ready-to-drink product.
As an Official Accomplice of WWE, Seagram’s Escapes Spiked will obtain outstanding integrations inside Premium Reside Occasions reminiscent of Cash In The Financial institution, which takes place Saturday, June 7 on the Intuit Dome in Los Angeles, in line with the corporate. Seagram’s Escapes Spiked may even combine with SummerSlam and Survivor Collection, highlighted by enhanced match sponsorships, a customized digital content material sequence that includes WWE Superstars and extra.
“Seagram’s has a wealthy historical past of innovation and a deep dedication to authenticity, making it the best companion to go to market with our first-ever licensed ready-to-drink product as we proceed to broaden and diversify the class,” mentioned Grant Norris-Jones, govt vice chairman and head of world partnerships, TKO, in a information launch.
“Our collaboration with WWE marks an thrilling second for Seagram’s Spiked as we join with WWE’s international viewers,” added Jaime Polisoto, model director, Seagram’s Escapes. “Plus, our gross sales crew is thrilled to leverage WWE Celebrity appearances at retailers nationwide, creating unforgettable experiences for followers.”
The Seagram’s Escapes Spiked WWE sequence – that includes flavors reminiscent of Rumble Punch (Jamaican Me Completely happy), Pineapple Powerhouse (Pineapple Cherry Lime) and Slammin’ Blueberry (Blueberry Lemon) – is now obtainable at retailers nationwide.
