Could 29, 2025 (Ukiah, CA) — Mendocino Winegrowers, Inc. (MWI) is happy to announce Diego Mendoza because the group’s new Government Director. MWI, a 501c6 centered on supporting the grape growers and winemakers of Mendocino County by means of schooling and advertising and marketing initiatives, employed Mendoza earlier this month after the earlier ED introduced her resignation as a consequence of a transfer out of the realm.
Mendoza is a Mendocino county native with deep ties to the wine trade: he grew up watching a lot of his relations at work within the vineyards, and his robust neighborhood ties and love for his house county make him a pure match for the position. His technical talents, advertising and marketing acumen, and long-standing objective of giving again to the neighborhood that raised him are amongst a couple of of the explanations he was chosen. Mendoza is the founding father of Mendozino, a advertising and marketing and artistic providers company, and has expertise as an IT and community engineer with a deal with enhancing communications, integrating know-how, and streamlining methods.
“The hiring committee was so impressed with Diego; it was clear he had given quite a lot of thought to what he may deliver to the place and the way he may assist evolve the group,” says MWI Treasurer Chris Buchanan, who can be the proprietor and winemaker of Terragena Wine.
Mendoza is ranging from a dash as one of many flagship occasions of the group, Style of Mendocino, is arising on Saturday, June 28 on the Wyndham Backyard Inn in Redwood Valley. This beloved annual occasion invitations locals and guests alike to savor each the wine and culinary tradition of considered one of California’s most iconic wine areas, at a fraction of the value one may pay at an analogous occasion in Napa or Sonoma counties.
The collection of Mendoza as the brand new ED is necessary each for the success of Style of Mendocino and for the way forward for MWI because the wine trade continues to face robust headwinds amidst declining consumption, elevated tariffs, and the impacts of local weather change. “Diego has a novel perspective which permits him to see the large image whereas additionally producing clear and actionable targets to raise the picture and attain of Mendocino,” says Buchanan. “This isn’t the time for anybody within the trade to accept how issues have all the time been performed; this can be a time to push ourselves to develop and evolve, and Diego goes to assist MWI do exactly that.”
The latest designation of Mendocino County by Wine Fanatic journal because the American Wine Area of the 12 months is a chance to lift the bar for all producers within the county, and MWI is dedicated to leveraging this and all different alternatives to extend consciousness of the award-winning wines being made within the area. With Mendoza on the helm, the MWI governing board is optimistic in regards to the group’s future.
To be taught extra about MWI and Style of Mendocino, go to www.mendowine.com.
About MWI
Mendocino Winegrowers Integrated (MWI) is a non-profit group devoted to selling and supporting the vintners and grape growers of Mendocino County. With a deal with schooling, advertising and marketing, and sustainability, MWI performs a pivotal position in elevating the visibility of the area’s wines, each nationally and internationally.
