This strategic rent exhibits the corporate is dedicated to revolutionizing the wine and spirits industries.
Might 28, 2025 — Steric, an award-winning expertise firm that makes use of a sophisticated patent-pending electromagnetic field course of to reinforce the standard of distilled spirits and wine, is happy to announce that Britney Hupp has joined the corporate as Director of Gross sales. Hiring Britney marks a key growth of Steric’s gross sales and advertising expertise to higher serve shoppers within the Bourbon Belt and past.
Because the Director of Gross sales, Hupp brings in depth market data and a deal with constructing sturdy relationships to Steric’s strong gross sales technique.
“We’re thrilled so as to add somebody as proficient as Britney to our gross sales division,” mentioned William Fay, CEO of Steric. “She has deep ties to the spirits business and brings an excessive amount of data, power, and experience to the workforce.”
Earlier than becoming a member of Steric, Hupp served as Gross sales and Advertising Director at Kelvin Cooperage, a Kentucky-based barrel fabrication studio serving main distilleries worldwide.
“I’m excited to deliver Steric’s groundbreaking expertise to a significant area close to and pricey to me,” mentioned Britney Hupp. “Steric’s deal with mixing innovation with sustainability speaks to my core values and people of our shoppers.”
Raised alongside the Bourbon Path simply exterior Louisville, Kentucky, Hupp naturally discovered herself drawn to the area’s wealthy spirits tradition. That early connection sparked an enduring ardour for each the bourbon business and the advertising world. For the previous eight years, she’s introduced these two loves collectively as Director of Gross sales and Advertising on the cooperage aspect of the enterprise—the place craftsmanship and storytelling go hand in hand.
Steric continues to raise its profile amongst main spirits and wine producers by bringing in high expertise with the expertise to talk on to their shoppers’ wants.
About Steric
Steric is the developer of the revolutionary, patent-pending Steric Course of, which employs an adjustable electromagnetic power field to interrupt down and remodel specific compounds in wine and distilled spirits. This course of leads to noticeable enhancements in flavor, aroma, and mouthfeel. Winner of the 2023 Innovation of the Yr Award from the Distilled Spirits Council of the US (DISCUS), the Steric Course of is designed to be extremely scalable, accommodating the manufacturing wants of any measurement producer.
For extra details about Steric and its modern options, please go to steric.com
