Simple As Shiraz and premium Tassie Sauvignon Blanc lead the model’s daring launch into new territory
Might 28, 2025 — Lengthy recognized for its Healesville cellar door, rule-breaking wine model Harmless Bystander is stepping past its Yarra Valley roots with two recent releases: the game-changing Simple As Shiraz from Heathcote and a zesty new Tasmanian Sauvignon Blanc designed for the nation’s largest white wine viewers.
Greater than only a classic replace, it’s a transparent sign of what’s subsequent for the model because it leaves its cellar door behind and units its sights on a broader future.
“Transferring past the Yarra Valley doesn’t imply we’re abandoning our roots, it means we’re not restricted by them,” says winemaker Geoff Alexander.
“Nice fruit exists throughout Australia, and these two wines are only the start.”
Simple As Shiraz flips expectations of the traditional pink selection on its head. Comprised of premium Heathcote Shiraz, it lands at simply 10% ABV, making it a session-friendly pink that’s mild, clean and stuffed with flavour. Count on juicy wild berries, gentle tannins and a sultry vanilla end.
“Shiraz brings lots of people into wine, however many drop off as a consequence of its depth,” says Alexander. “This wine is recognisably Shiraz, simply simpler to like.”
With an approachable profile and $25 RRP, Simple As Shiraz is constructed for pink wine followers on the lookout for a extra laid-back different that also delivers character.
In the meantime, the brand new Tasmanian Sauvignon Blanc provides a premium homegrown different to the Kiwi classics. Sourced from 2024 Tasmanian fruit, it’s crisp, expressive and crafted for on a regular basis consuming, with zesty citrus, fresh-cut herbs and crisp acidity. It clocks in at 14% ABV with a $23 RRP.
These two releases mark a brand new chapter for Harmless Bystander – one which strikes past regional cult standing and into the nationwide highlight, following the success of class challengers reminiscent of Watermelon Spritz.
“Irrespective of the place the grapes are grown, we’ll make wine that’s straightforward to like and laborious to overlook, finest paired with folks,” provides Alexander.
Out there for buy at innocentbystander.com.au.
About Harmless Bystander
Harmless Bystander’s philosophy is easy: Make critically good wine sharable (with out the intense). Recognized for its mischievous, but relaxed persona together with producing nice wine with out pretension, Harmless Bystander has a cult following. They produce premium wines together with award-winning Pinot Noir, Pinot Gris and Prosecco and modern new types, together with Watermelon Spritz and Simple As Shiraz.
