Just a few months in the past, I had the pleasure of spending just a few days with a consumer, Carl Hixon. Carl is the proprietor of Georgio’s Pizza in Pensacola, Florida. Each morning, he picked me up at his oceanfront condominium and we went to work. One morning was totally different than the remainder. Once I walked out to hop in his truck, I couldn’t assist however discover a really massive white buying bag on the roof of his Honda. It had an unmistakable Georgio’s emblem on it. It seemed like Carl had set it on the roof and forgot it.
In actuality it was a ploy. Carl and I actually hit it off as a result of his thoughts is mischievous, like mine. Upon shut examination and rationalization, Carl peeled the bag off the roof. It was custom-made from further heavy vinyl and steel wire reinforcing corners. It had a strong backside and 4 50-pound grip magnets. Drain holes within the backside made it waterproof. It was very nicely constructed and seemed hurricane proof. As we made our 10-minute drive to the restaurant, we turned the focal point for dozens of fellow commuters. They honked, waved, pointed, shouted, waved their palms and made alerts to alert us to the truth that we had a bag on the roof of the truck. I couldn’t imagine the eye we obtained. We smiled, waved again and even stopped and thanked them for bringing it to our consideration.
Looking back, I feel it will be very memorable if, once we had been alerted that the bag was on the roof, we had common paper buying baggage — emblem printed on — to offer to the parents we ran throughout. Within the bag could be a menu, bounce-back certificates, fridge magnet and different goodies.
I’ve talked about this concept to a choose group of associates, and they’re in all probability going to offer it a whirl. In an ocean of horses, the lone zebra stands out. What a solution to put a smile on everybody’s face.
In case you’d like his spin on the way it has labored out for him, Carl has agreed to let Pizza Right now print his e-mail handle: [email protected]. ?
Large Dave Ostrander owned a extremely profitable impartial pizzeria earlier than turning into a marketing consultant, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza Right now and leads seminars on operational subjects for the household of Pizza Expo tradeshows.
