Welcome to the newest (and maybe most bittersweet) version of Food52 Founder Amanda Hesser’s e-newsletter, Hey There, It’s Amanda. As at all times, it’s filled with meals, journey, and buying chatter—plus one large private replace about what’s subsequent for Amanda and the way forward for Food52.
Sixteen years in the past, practically to the day, Merrill and I posted this video to Vimeo, introducing the corporate and laying out our proof of idea. We deliberate to construct an organization that served all of the wants of people that liked cooking and residential. There could be high-quality recipes, house content material, and an assortment of merchandise handpicked by us. It will really feel edited but welcoming, with stunning images and a robust sensibility. And, most significantly, our readers could be very important to all of it.
Food52, which launched in September of 2009, rapidly turned recognized for its group and its sense of enjoyable. Our group has since added 60,000+ recipes, answered hundreds of Hotline questions, confirmed as much as our occasions, helped us design merchandise, and even wrote a few our cookbooks.
We leaned exhausting into April Idiot’s Day (Food1852; a pitch to our sponsors). We hosted Vacation Markets and Vacation Swaps. We received individuals like Stanley Tucci and Lena Dunham to evaluation cookbooks for a bracketed cookbook match known as The Piglet. Winners received this extraordinarily high-quality pig-topped trophy. We introduced you Mugs52 each fall, and a gradual stream of different thoughtfully sourced and curated merchandise yr spherical. We added Dansk and Schoolhouse to our household of manufacturers.
After 16 years, it’s time for me to take up new challenges and adventures. I’m going to overlook all of you, and all of the goofing off. Thanks for being cautious and caring readers—listening to from lots of you, assembly you in particular person, cooking your recipes, and attending to know you through the years has enriched my life in numerous methods!
Right here’s the place to search out me:
• Subscribe to my Substack, Homeward, the place I’m chronicling my house renovation in Ojai, together with weekly design picks, recipes, and journey insights. It’s additionally the place I’ll publish—lastly!—my pizza-oven findings.
• Comply with me on Instagram
• Join with me on LinkedIn
Going ahead, I’ll be alongside you, fortunately watching as Food52’s gang of cooks and creators proceed to thrill us with new recipes, cleansing hacks, and group concepts; as Schoolhouse launches sconces and rugs; and as Dansk reissues its beloved designs.
Right here’s simply a few of what we have now developing within the close to future:
• The Pastry Field, a brand new present that includes Chef Tiara
• A cleaner, extra streamlined Food52 website can be launching within the coming weeks
• We’re increasing Hotline to Schoolhouse, so we are able to reply your buyer questions—every little thing from the right way to set up a mirror to the right way to care on your Stillwater Quilt!
• Mugs52 will make its return with a particular summer time version
• We love a little bit Christmas in July, so the crew can be internet hosting a vacation preview occasion this summer time
• The Hotline is turning into a podcast
From Brooklyn to Ojai, I’ll be rooting for the house crew.
With deep love and gratitude,
Amanda
P.S. For anybody who requested a bookplate, to not fear—I’ll be sending these out shortly!
