Miami, FL (Could 27, 2025) – Led by international music icon, spokesperson and investor Bebe Rexha, the female-forward and crafted premium Spanish glowing wine model Provocativo is thrilled to announce its latest successes and forthcoming plans after bringing the Grammy Award-nominated artist on board final yr. Leveraging Rexha’s electrifying imaginative and prescient and unapologetic spirit, alongside 2nd-generation winemaker Briana DiTommaso, who grew up on a boutique winery within the Chicagoland suburbs, Provocativo is poised to be the glowing wine model of alternative heading into the summer season.
The efficiency of this burgeoning bubbly model, which launched in 2021, is one to look at: Provocativo has skilled 27% YOY progress because of elevated direct-to-consumer availability in 40 states, expanded its retail and distribution footprint, and continued to develop its current on-premise partnerships to incorporate worldwide, high-profile cruise strains, eating places, bars and nightclubs.
The premium glowing wine, elegantly crafted utilizing the normal Champagne technique within the coronary heart of Cava nation, is now accessible to almost all bubbly followers throughout the nation because the model’s direct-to-consumer attain is presently at 40 states, due to a quickly rising distribution community with trusted companions like Atlantic Beverage (MA/RI), Breakthru Beverage (FL), Favourite Manufacturers (TX), Kramer (NJ), Nevada Beverage (NV), Park Avenue (NY/CA), Pine State (ME), and Wine Twist (CT). Moreover, Provocativo is bolstering their expansive dealer community which is driving significant relationships on the road stage.
Making it simpler for customers to select up bottles for spontaneous celebrations, Provocativo’s rising retail presence could be discovered at choose places of Whole Wine, Goal, BevMax, Shaw’s Markets, and ReserveBar. The model can be proud to have just lately introduced its relationship with Constitution Manufacturers who will make the most of their in depth distribution community and experience in premium spirits and wines to introduce Provocativo to new markets throughout Europe, Asia-Pacific (APAC), and Africa this yr.
Given Provocativo’s on a regular basis luxurious ethos and celebratory nature, many on-premise partnerships with main international hospitality and journey leaders are on the horizon this yr for the model. Provocativo has just lately cast an on-premise relationship with the Seminole Laborious Rock and On line casino in Hollywood, Florida in addition to the buzzy, worldwide Black Faucet Craft Burgers & Beer starting with London, Las Vegas and Dallas and increasing to all places throughout the yr. Provocativo’s attributes have made it a pure match for the hospitality house, and the model has prolonged its attain to the cruise trade by partnering with Virgin Voyages and creating customized bottle labels reflecting the cruise juggernaut’s iconic pink branding.
Trying forward, Provocativo is taking their dedication to sustainable sourcing one step additional and might be shifting their manufacturing to utilizing 100% licensed natural grapes in Could 2025, and might be launching their first-ever Glowing Rosé subsequent yr. Provocativo represents daring authenticity, class, and fearless feminine management. At $26.99-29.99 (SRP) a bottle, it provides an elevated, but accessible and celebratory glowing expertise for each event.
About Provocativo
Provocativo is a premium Spanish glowing wine model that embodies sophistication, type, and celebration. Co-owned by Grammy-nominated artist Bebe Rexha, the model represents boldness, confidence, and the spirit of indulgence. Be taught extra at provocativo.com and comply with alongside @provocativobubbles.
