Alcohol-free beverage model HOPWTR is increasing its product line with the launch of their new glowing hop tea, HOPWTR Iced Tea & Lemonade.
“At HOPWTR, we’re all the time in search of new methods to innovate and redefine what non-alc drinks may be,” mentioned Jordan Bass, co-founder and CEO of HOPWTR, in a information launch. “Iced Tea & Lemonade marks a serious milestone as our first ever line enlargement. Created for the arduous tea drinker, our new taste is formally right here to deliver some a lot wanted refreshment and enjoyable to Summer season 2025.”
To rejoice the launch, HOPWTR is introducing their ‘Spill the Tea’ marketing campaign, which is able to come to life by paid and natural social media amplifications and client giveaways, in response to the model, urging followers to not solely sip HOPWTR’s tea, however spill it too by sharing their most unhinged summer season confessions.
The model created an unique launch video, which debuted on Instagram and TikTok, the place they hit the streets of NYC and requested strangers to share their wildest tea. In return, those that dished it out got a primary sip of HOPWTR’s model new taste, in response to the model.
To maintain the tea flowing all through the summer season, HOPWTR additionally created a digital Confession Sales space, the place followers can share their loopy tales for an opportunity to be featured on HOPWTR’s ‘ThirsTEA Thursdays’ Instagram tales and obtain a summer season’s value of their hopped tea.
HOPWTR’s Iced Tea & Lemonade may be bought at Sprouts shops nationwide for an SRP of $9.99 per 12oz 6-pack beginning in July, in response to the model.
