CHARLOTTE, N.C.— Sycamore Brewing Firm, the highest independently-owned Carolina-born brewery, broadcasts that they’re altering the carton sizes of their portfolio of retail packaging. Newly out there are 6- and 12-pack, 12-ounce beers for his or her year-round brews. As well as, Sycamore broadcasts its signature beer, Mountain Sweet, is now out there in a 19.2-ounce can.
The change is part of the technique to attain a stronger presence on retail cabinets as Sycamore goals to turn out to be the primary craft brewer in North Carolina. 73% of southern area craft beers are supplied in 12-ounce cans, and Sycamore’s change will higher align them with the craft beer market. Sycamore’s development up to now has been extensively in PakTechs. The swap to containers with 12-ounce cans permits the brewery to additional showcase their robust branding and improve its shelf presence in retail shops, interesting to extra craft beer drinkers.
“We’ve all the time thought exterior the field at Sycamore and inventive considering will nonetheless be one in all our core values, nevertheless, it makes good enterprise sense to higher align carton sizes with different craft breweries as we purpose to turn out to be a dominant participant within the Southeast area,” mentioned Sarah Brigham, Sycamore Brewing Firm co-owner.
The carton change can be a transfer to develop the markets the place Sycamore beers are bought exterior of the state. It’s presently out there in North Carolina and 6 different states. By aligning with carton sizes within the craft beer trade, extra retailers are apt to put Sycamore merchandise on their cabinets.
Sycamore will supply 12-ounce 6- and 12-pack cartons for Mountain Sweet and Seashore Sweet. Southern Woman, Tremendous Quench and Double Sweet will probably be bought in 12-ounce 6-packs solely. This can be a calculated transfer away from the model’s previous packaging of 16-ounce 4-packs. Seasonal choices will stay out there as 16-ounce, 4-packs at retailers.
Moreover, including its signature model, Mountain Sweet, right into a 19.2-ounce format offers an extra providing within the rising single-serve beverage section.
“Our purpose is to succeed in as many purchasers as potential and supply our merchandise for any event,” Brigham defined.
Prospects can already count on to see the brand new carton sizes in shops as they started rolling out to all markets in April 2024.
About Sycamore Brewing
Owned and operated by husband-and-wife crew Justin and Sarah Brigham, Sycamore Brewing has been creating award-winning craft liquids since 2013. Since then, manufacturing quantity has soared, Sycamore has now turn out to be the biggest Charlotte-born brewery in addition to a high three craft brewery in North Carolina. In 2023, Sycamore opened one of many largest taprooms in the US in Charlotte’s South Finish neighborhood, additional establishing itself as a gathering place for good occasions and nice beer. Additionally, in 2023, Sycamore additionally opened a taproom on the Charlotte airport (CLT). From year-round mainstays and IPAs to seasonal choices and café impressed brews, Sycamore beer is out there at main retailers in NC, SC, VA, WV, TN, GA and OH.
For Extra Data:
http://www.sycamorebrew.com
