When Canada Attacked Yuengling! – The Beer Thrillers

Thirty years in the past, Canada struck on the brewing satisfaction of Pennsylvania. The sudden, sudden broadside was geared toward Yuengling. At stake was the very definition of “America.”

Yuengling Lager

In 1995, Yuengling wished to trademark the slogan “America’s Oldest Brewery” for its merchandise. Since 1829, the brewery had been making its beer in Pottsville, Pennsylvania. Nonetheless, Molson Brewery objected. Based in 1786 in Montreal, Molson not solely argued that it was older than Yuengling, however Yuengling’s use of “America” was “deceptively misdescriptive.” Molson’s attorneys claimed that “America is synonymous North America,” which undoubtedly consists of Canada. For Molson, Yuengling was being dishonest with beer drinkers in the USA and around the globe.

The Yuengling household was unimpressed. On the time, fifth-generation brewery proprietor Richard L. Yuengling Jr. quipped, “When Kate Smith stands up and sings ‘God Bless America,’ she’s not singing about Saskatchewan.” Plus, the brewery had been utilizing its slogan since 1957 with none confusion over what nation Yuengling was positioned.

The Trial and Attraction Board of the U.S. Patent and Trademark Workplace took up the dispute. Molson went so far as to introduce a Webster’s dictionary of geography to point out that America means North America. Yuengling responded by exhibiting that Molson’s advertising had beforehand referred to the brewery as Canada’s oldest as a substitute of America’s. Clearly, Molson understood the excellence.

Anybody who has seemed on the label of a Yuengling beer these days is aware of the top of the story. It took almost 4 years for the Board to achieve its resolution. For the board members, there was no proof that “the buying public in the USA would equate the time period ‘America’ with North America, slightly than the USA of America.” Case closed.

Over twenty years later, all was forgiven. In 2020, Yuengling and Molson introduced a three way partnership to distribute Yuengling beer farther west… in America.

(To be taught extra about this dispute and Yuengling’s historical past, the creator recommends Yuengling: A Historical past of America’s Oldest Brewery by Mark Midday)

Paul R. Kan is the creator of Hawai’i Beer:  A Historical past of Brewing in Paradise which was a North American Guild of Beer Writers’ award winner and a #1 new launch on Amazon’s Books on Beer.  He has written for Good Beer Looking and is Editor-at-Giant at The Beer Thrillers.  Together with beer opinions, guide opinions and interviews, he additionally writes in regards to the attention-grabbing methods beer intersects with individuals and society.  His present guide undertaking is Pink, White and Brew:  The Beers and Battles that Formed America. He lives in Carlisle, Pennsylvania.

ʻOi kau ka lā, e hana i ola honua (Whereas the solar but shines, do all you may).

Paul R. Kan Articles

The next are articles that Paul R. Kan has written right here for The Beer Thrillers:

Different Yuengling Articles

For extra info and different articles on Yuengling right here at The Beer Thrillers, you may try these articles:

Extra Articles About Canada

For Extra Data on D. G. Yuengling and Sons Brewery

The next comes from Untappd.

Yuengling Brewery is a regional brewery from Pottsville, Pennsylvania. They’ve 22 distinctive beers and over 1 Million scores. They’ve a worldwide common ranking of three.43 (as of 5.19.25). Their Untappd description reads: “Based mostly in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is household owned and operated since 1829. Principal beer manufacturers embody Conventional Lager, Gentle Lager, Premium, Gentle, Black and Tan, Darkish Brewed Porter, and Lord Chesterfield Ale. For extra info, go to www.yuengling.com.”

Yow will discover them on their social media platforms right here:

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