A hen’s egg is, fairly merely, a murals, a masterpiece of design and development with, it needs to be stated, good packaging! – Steve Jobs
Apropos (in admittedly probably the most insignificant manner!) of the Olympic Video games unfolding this week in Paris, is the customized of awarding skill, efficiency and high quality with a medal struck in metallic of corresponding worth commiserate with the extent of excellence attained, i.e. bronze for third finest, silver for second finest and gold for many who reign supreme. Okay, so possibly not actual gold or silver. however one thing of that coloration.
By no means thoughts the apparent, that witnessing the right execution of a triple double on flooring ex, a Yurchenko double pike on the vault, or a double-twisting, double-backflip on the beam is definitely affidavit sufficient of the incomprehensible expertise of Simone Biles. Hanging yet one more medal on her, bestowed by a panel of self-aggrandizing judges appears terribly redundant, virtually superficial. I feel Simone ought to be coronated and ascend into heaven. That’s what her mastery means to me! She definitely doesn’t want one other “not likely gold” medal to substantiate her standing.
Wine is like that—some uncommon vintages maybe as extraordinary and singular as even Simone (oh come on!). However, whether or not you prefer it or not, the subjective distillation of how nicely an individual performs, or a product works, or sure, even how good a sure meals — or wine— tastes, is how we measure issues. And awarding it factors or stars or trophies or medals is how the powers-that-be reassure most of the people that one thing has transcended mediocrity.
As if we are able to’t see that for ourselves.
With wine it’s factors and medals, the upper the quantity (it’s gotta be 90 or extra) and the shinier the medal metallic (silver is sweet, gold is healthier), the extra the shopping for public responds with their wallets. After which there’s that third ingredient of packaging. We’ve all heard people proclaim, “I purchase wine primarily based on the label.” However how many people have performed the identical? Uh huh.
Look, I get it. In an ideal world wine ought to be judged solely on how sustainably it was made and what it tastes wish to YOU, not by the private whims of some wine “skilled” tasting at a prestigious (did I imply pretentious?) wine competitors. And if it may be bought and poured from some kind of recycled and additional recyclable vessel made and delivered with minimal carbon footprint and absolutely clear labeling of winery data, winemaking type, and each ingredient and addition.
However that’s simply not how wine is found. Positive, natural certification and restricted intervention within the winemaking have turn into catchwords, however the common wine purchaser remains to be undoubtedly swayed by these little point-of-purchase tags on the shelf that tout factors awarded and medals received. And an unique, interesting label is maybe the singular strongest incentivizer within the wine store.
All this to say, whereas we’re exploring each option to make our wine extra sustainable, we nonetheless entered a handful of business wine competitions this previous yr with our first business wines as a result of we need to win any affirmation that may assist get our wines into {the marketplace} and found by extra folks. I humbly—as finest as I’m in a position!—and fortunately report that we received a boatload of medals for wine high quality, and we hope that bling will appeal to plenty of new people to the Tiny Vineyards household.
However we additionally received two gold medals, together with the 2024 Wine Trade Community Wine Advertising Award for Packaging Design for 2 of our labels. Specifically, our Eclipse Malbec label, which grew to become the darling of a whole bunch of latest consumers. And it has now made it to the finals of the 2024 Wine Enterprise Month-to-month Design Pack Awards which strives to decide on probably the most excellent wine packages in the marketplace. YOU CAN HELP US WIN BY VOTING IN THE PEOPLE’S CHOICE AWARD.
Simply click on HERE
You’ll be directed to the competitors voting web page. Click on on Vote Individuals’s Alternative on the prime of the web page. Our Eclipse Malbec is the ninth wine displayed within the first row underneath Traditional Format. Use the little circles just below the bottles or the arrow on the far proper of the bottles to navigate to the second web page the place you’ll discover us.
Click on on our Eclipse Malbec bottle and also you’ll be directed to our entry web page the place you possibly can examine us AND PLACE YOUR VOTE! Click on on the bottle picture twice to see an extremely high-res model of our label. It’s wonderful! A lot of you’ll already be readers of Wine Enterprise Month-to-month as a result of it’s one of the best compilation of what’s happening within the wine business. In the event you’re not it is going to ask you to create an account, which is FREE and tremendous fast and straightforward to do. You’ll be able to cancel it at any time however I’m guessing you may get hooked on the distinctive information it delivers. In any occasion, PLEASE VOTE NOW, VOTING ENDS ON FRIDAY!
And, as at all times, please go to tinyvineyards.com to remain stocked up with all our 2021 and 2022 wines. We’re nearly to enter the canine days of summer time and when you don’t have a number of bottles of our Rosé of Zinfandel or our Chardonnay hiding within the backside of the fridge I actually don’t know the way you’re going to make it!
