It is Mionetto model noticed 15.7% development, whereas Henkell noticed 8.3% development as a consequence of a profitable model relaunch. Collectively, Mionetto, Freixenet and Henkell recorded development of 6%.
Dr Andreas Brokemper, chief government of Henkell Freixenet, stated: “The 12 months 2024 was characterised by tense market circumstances for the worldwide glowing wine, wine and spirits business. Regardless of the declining markets, Henkell Freixenet was in a position to keep its place by focussing on shopper wants and constantly pursuing robust tendencies within the glowing wine section. This resulted in dynamic development in sub-categories equivalent to Prosecco, alcohol free glowing wines and aperitifs.”
The corporate’s non-alcoholic portfolio was one other development driver, with merchandise equivalent to Mionetto 0.0%, Freixenet 0.0%, and Mionetto Aperitivo non-alcoholic recording a rise of 23.6%.
Henkell Freixenet has additionally observed a shopper shift in direction of Aperitivo, with further development alternatives related to Mionetto Aperitivo and Mionetto Aperitivo Non-Alcoholic.
Cava confronted challenges, equivalent to adverse results from the drought within the Penedes area in recent times, which is having a big impression on enterprise growth.
Brokemper added: “We count on a difficult market framework in 2025. Geopolitical tensions and the following financial impacts, uncertainties and knock-on results nonetheless overshadow the buyer local weather. The principle challenges are the excessive volatility of grape harvests and, particularly, the shortage of Cava grapes, which is placing a complete wine-growing area below important strain.”
When it comes to markets, the Americas and Jap Europe had been robust development drivers in 2024.
The Polish market continued to increase by 15%, whereas Australia noticed a slight decline of 1.8%, nonetheless the market achieved double-digit development in income and gross sales as a result of growth of the Henkell model and the expansion of Mionetto.
