As we speak, Heaven Hill Manufacturers accomplice Tierra De Agaves has introduced the debut of Primero Plata and a high-proof, Heaven Hill Bottled-in-Bond barrel-aged Primero Reposado.
Overseen by eighth-generation producer Jorge Beckmann, the brand new expressions are small batch, 100% single property agave tequilas, becoming a member of Primero Cristalino and Primero Humoso to comprise the model’s Primero Assortment.
Primero Plata and Primero Reposado at the moment are out there for buy in choose markets throughout the U.S., together with Georgia, Michigan, South Carolina and Texas.
“The expressions discovered inside the Primero Assortment signify our household’s continued dedication to excellence and innovation in tequila manufacturing,” says Beckmann. “This portfolio captures generations of passed-down information, combining conventional strategies with trendy precision. We’ve been affected person in increasing our premium choices, making certain every new expression meets our exacting requirements earlier than introducing it to tequila drinkers. I’m happy to lastly deliver Plata and Reposado into the fold.”
Primero Plata and Primero Reposado are produced utilizing agave solely from the Beckmann Property, meant to seize a terroir composition and micro-climate that brings one of many highest sugar yields, the corporate says. Moreover, the expressions discovered inside the Primero Assortment are produced utilizing a proprietary species of yeast, including a component of inexperienced fruit and herbs similar to eucalyptus not present in different tequilas produced regionally.
The brand new expressions are housed inside glass with embossed leather-based neck wraps – navy blue for Primero Plata and gold for Primero Reposado. Every providing is stamped with a seal that reads “Casa Lunazul – Jalisco 1823,” referencing the model’s tequila-making heritage of over 250 years.
Primero Plata (40% ABV), translating to “Silver,” is unaged and crystal clear in colour. On the nostril, Primero Plata affords natural notes of eucalyptus and mint alongside cooked mature agave and peppermint, the distillery experiences. A peppery palate with fruit tones and honey provides approach to a citrus and herb-forward end.
Aged in former Heaven Hill Bottled-in-Bond barrels, Primero Reposado (45% ABV) has a golden brilliant shine courtesy of the American oak it’s housed in, in accordance with the distillery. Primero Reposado has an aroma of vanilla, butterscotch, roasted almond and honey, with a palate of caramel, and layers of vanilla, chocolate and spice evolving to delicate oak. The end incorporates lingering espresso, almond and hazelnut notes. Whereas most Reposados go to market at 80 proof, Primero Reposado is bottled at a higher-strength 90 proof.
Primero Plata retails for a prompt worth of $31.99, whereas Primero Reposado retails for $34.99.
