Couture Expression Design
Celebrating Rousteing’s inventive imaginative and prescient, the decanter designs poetically discover the great thing about distinction and valuable supplies. In a collision of types, the purity of crystal is met with opulent metallic draping – to increase and play with perspective and liquidity of kind.
Every Couture Expression mix is treasured in a sq. crystal decanter handcrafted by artisans from the famend French luxurious home Baccarat, in homage to the long-lasting sq. bottle created by Alexander Walker within the late 1800s. The decanters have been draped in 4 completely different metallic shades, every impressed by the seasons, making a nod to the previous and a want for an iconic and timeless progressive silhouette.
“I used to be actually given the liberty to push boundaries with the bottle design, utilizing the couture strategy of drapé to seize the seasons in gold, silver, rose gold and metallic black. I wished to create a structured armour reflecting power and perseverance, however for it to be swathed like silk to convey softness and reveal the attractive liquid inside. I hope these bottles will stay as items of artwork within the legacy of Johnnie Walker Vault,” stated Rousteing.
Lastly, every bottle is topped off with a sculptural wing stopper, the inventive director’s articulation of the Johnnie Walker ‘Hold Strolling’ ethos advanced into flight. All hallmarks which sing to Rousteing’s inventive type, which he wished to see stay on as his contribution to the Johnnie Walker Vault and a future going through method to whisky creation.
Rousteing continued, “Once I consider Johnnie Walker and Hold Strolling – I consider the pursuit of excellence and no limits – I consider ‘maintain strolling till you fly’! And that’s why for the bottle stopper – I wished gold wings, like a phoenix rising from the ashes to the touch the sky – simply how I’ve felt at sure occasions in my life.”
Couture Expression Launch
To have a good time the collaboration and the discharge of Johnnie Walker Vault x Olivier Rousteing Couture Expression, an unique launch occasion will probably be held in New York Metropolis on 3rd Could, bringing collectively main voices throughout the humanities, style and whisky.
Johnnie Walker Vault x Olivier Rousteing Couture Expression will probably be globally launched from 26th Could with solely 25 bottles of every season out there worldwide. From 5th Could 2025 Couture Expression will probably be pre launched at Harrods, together with the total assortment of decanters numbered 1.
Advisable retail worth: $20,000 USD every for international publications
Advisable retail worth: £16,000 every for GB publications
Julie Bramham, Managing Director of Diageo Luxurious Group stated, “Johnnie Walker Vault is permitting us to make our mark on the world of luxurious spirits in an thrilling new manner, in addition to opening the door to a brand new period of progress for the model. Via colliding the mixing artistry of Dr Emma Walker with the inventive genius of Olivier Rousteing we’re pushing the boundaries of what a luxurious Scotch whisky can look, style and really feel like.”
Johnnie Walker Vault x Olivier Rousteing Couture Expression is the primary of a two-part collaboration that evokes a brand new period of mixing artistry, and comes on the again of the March launch of the Johnnie Walker Vault Non-public Mix Expertise – giving a small handful of whisky lovers annually the prospect to create a bespoke mix with Dr Emma Walker as a part of a luxurious expertise programme in Scotland.
Additional info could be discovered at https://www.johnniewalker.com/en-gb/vault.
