One among Oregon’s oldest breweries, Rogue Ales & Spirits has signed a nationwide partnership with U.S. Beverage, LLC, (USB) one among America’s main beverage corporations. With this new settlement, USB will function the nationwide gross sales accomplice for Rogue’s full portfolio of beer, spirits, and CBD/THC beverage merchandise throughout all 50 states.
USB is an unbiased beverage firm headquartered in Stamford, Connecticut, specializing in imported and U.S. craft beer, ciders, specialty drinks and spirits. Along with the brand new partnership with Rogue Ales & Spirits, USB’s portfolio additionally contains fellow U.S. brewer UINTA Brewing Co. USB is also chargeable for an unlimited array of worldwide manufacturers together with Moosehead Lager, Erdinger, Woodchuck Exhausting Cider, Wyder’s Ciders, Malibu® Splash glowing malt drinks, Captain Lawrence, Innis & Gunn, Cervecería La Tropical, the Damm portfolio of manufacturers: Estrella Damm Lager, INEDIT, DAURA and DAURA IPA, Czechvar, Superior Cerveza, Birra Moretti, Dragon Stout, Alfa Beer, Sagres, Krusovice, Sammy’s Seaside Bar Rum, ROW 94 Whiskey, Dewey Crush RTD, Brody’s Crafted Cocktails and Beehive Distilling.
Based in 1988, Rogue has been on the forefront of Oregon’s booming craft beverage trade for greater than three many years and has grown from a neighborhood brewery to a globally acknowledged beverage model with merchandise obtainable in all 50 states and greater than 50 international locations.
Beneath the phrases of the settlement, which is efficient August 1, 2025, Rogue will retain full management of name possession, manufacturing, logistics, advertising and technique. USB’s skilled gross sales workforce will symbolize Rogue within the commerce, working straight with wholesale and retail companions. Most of Rogue’s nationwide gross sales workforce will transition to USB, making certain continuity and relationships. Lastly, because the USB community has a excessive stage of overlap with the prevailing Rogue wholesaler community, there aren’t any anticipated modifications to the wholesaler community.
“We could also be recognized for our fearless method to taste, however on the subject of getting our merchandise within the arms of our customers, significantly within the evolving CBD and THC house, we’re cautious to search out the proper accomplice,” stated Steven Garrett, President of Rogue Ales & Spirits. “Our partnership with USB considerably expands our capabilities. USB brings a confirmed observe document in constructing iconic manufacturers, and their nationwide gross sales workforce will quadruple our present gross sales attain within the subject – enhancing the service, assist and frequency with which we will work alongside our valued distribution and retail companions.”
“The Rogue portfolio comprises among the most enjoyable and modern drinks obtainable, and within the arms of the U.S. Beverage workforce will place Rogue for accelerated progress, deeper in-market presence and elevated assist at each stage of the commerce,” stated Justin Fisch, CEO of U.S. Beverage. “It’s additionally significantly gratifying that our corporations, who initially labored collectively in 1999, have continued to evolve because the trade and shopper tastes have modified and have partnered once more to place Rogue for accelerated progress throughout this subsequent chapter.”
For extra info on Rogue Ales & Spirits go to https://www.rogue.com and for extra info on U.S. Beverage go to www.unitedstatesbeverage.com.
About The Writer
DJ
D.J. is a Portland, Oregon primarily based author that spent his early life within the Midwest. With over 25 years beneath his belt of ingesting beer at festivals throughout America and the world, he has developed a powerful appreciation and understanding of craft beer and the trade that surrounds it. He might be present in any of the good breweries or beer bars that make Portland one of the best beer metropolis on the earth. His writing can be discovered within the archives of Northwest Brewing Information and might be adopted on Twitter and Instagram at @hopapalooza.
