Because the premium tequila class continues to development, Pernod Ricard’s Altos tequila has unveiled a brand new bottle design
Impressed by its artisanal manufacturing and Mexican heritage, the redesign is supposed to spice up Altos’ visibility on-shelf and on again bars, the corporate says, whereas highlighting sustainability.
The liquid inside stays the identical.
Beginning with its largest market, the brand new packaging debuts within the U.S. this month, earlier than rolling out globally from September.
The evolution of the brand new design intends to construct on model fairness by preserving conventional options, just like the picket lid, whereas dialing up its premium, crafted enchantment. Impressed by Mexico’s vibrant rótulos – hand-painted avenue indicators identified for his or her expressive character and typography – the brand new bottle celebrates the “Maker Spirit” on the coronary heart of Altos’ artisanal course of, the corporate says.
“Bartenders and customers love Altos for its authenticity, craftsmanship and high quality however, in immediately’s crowded tequila market, liquid that wins on style wants packaging to match,” says Daniela Through – World Advertising and marketing and S&R Vice President at Home of Tequila, Pernod Ricard. “Our new bottle makes positive Altos stands out at first look. It’s daring, attention-grabbing and unmistakably Mexican – perfectly-crafted to win client consideration.”
The redesign of the Altos bottle is supposed to replicate the model’s dedication to sustainability. Whereas glass bottles are totally recyclable on the finish of their life, it now consists of 3% post-consumer recycled (PCR) glass, supporting the model’s efforts to shut the loop and provides waste a second life. As well as, the bottle has undergone a lightweighting course of, decreasing the load of its glass bottle by 5.6% whereas sustaining its visible affect and model identification.
The brand new bottles will roll out throughout the core Altos Plata, Reposado and Añejo expressions, in addition to Altos ready-to-serve Margaritas. The vary is extensively accessible throughout most main retailers, in addition to specialist drinks distributors.
