By now, most beer drinkers are properly conscious of the Guinness iconic tagline of a Beautiful Day For a Guinness. Now Guinness has taken this in a brand new path because it companions with Van Leeuwen on a Beautiful Day for a Guinness Ice Cream! Sure, the 2 icons has come up on delectable collaboration that’s rolling out to pick markets, sadly not right here within the Pacific Northwest, however you possibly can take part on the enjoyable by mail ordering the brand new Beautiful Day for a Guinness Ice Cream at the moment by way of vanleeuwenicecream.com.
This summer season launch of the considered one of a sort ice cram brings collectively Van Leeuwen’s ultra-creamy ice cream with the unforgettable taste of Guinness combined with wealthy chocolate chunks. It’s mentioned to be daring, surprising and all the pieces a summer season deal with must be!
This new tackle a flavorful beer ice cream has been impressed by the traditional “Beautiful Day for a Guinness” adverts of the Nineteen Fifties, the aptly named limited-edition ice cream pays homage to that very same legacy whereas providing a brand new solution to benefit from the model through the summertime. The flavour is packaged in a {custom} carton, drawing design cues from this summer season’s limited-edition Guinness Draught Stout 4-pack—accessible now on cabinets nationwide—that reimagines the historic Guinness toucan artwork with a contemporary American twist. The “Beautiful Day for a Guinness” ice cream 14 oz pint captures the identical eye-catching, visible nod to the hotter months.
“We’re at all times on the lookout for methods to deliver the daring taste of Guinness to life in new codecs, providing a contemporary twist to a timeless traditional,” mentioned Karissa Downer, Director, Guinness, in at the moment’s press launch. “This collaboration with Van Leeuwen captures the straightforward summer season joys that sit on the coronary heart of our “A Beautiful Day” marketing campaign – like sharing a scoop of ice cream, a pint of Guinness, and time with the individuals who make these moments matter. It’s yet one more solution to come collectively over a Guinness and luxuriate in your pretty days this summer season.”
Beginning at the moment, the “Beautiful Day for a Guinness” ice cream is obtainable in 14 oz pints at Van Leeuwen Scoop Retailers nationwide for $11.15 or on-line at vanleeuwenicecream.com with transport nationwide for $12 whereas provides final.
Van Leeuwen is understood nationally for inventive seasonal flavors with a real deal with good substances and no pointless stuff, and for out-of-the-box limited-edition collaboration flavors equivalent to Hidden Valley Ranch, Kraft Macaroni & Cheese, BIGFACE Espresso Affogato in partnership with NBA All-Star Jimmy Butler and Espresso ice cream in partnership with singer/songwriter Sabrina Carpenter.
“At Van Leeuwen, we’re all about making good ice cream that makes you’re feeling good – and what higher manner to try this than with Guinness?” mentioned Ben Van Leeuwen, CEO and Co-Founding father of the ice cream model. “Their daring, clean taste is an ideal match for our wealthy French-style ice cream, and this collab felt just like the type of lovely-day indulgence that summer season requires. It’s surprising in one of the simplest ways – and we predict individuals are going to be shocked by how naturally Guinness and ice cream go collectively.”
Irrespective of the place your pretty days take you, summertime is Guinness time! Past the preliminary launch with Van Leeuwen, Guinness is exhibiting as much as have a good time the numerous methods individuals get pleasure from their pretty days below the solar:
- Scoop Store & Sampling Occasions: Right here’s tips on how to rating free ice cream this summer season! Guinness and Van Leeuwen are teaming as much as make your August a bit sweeter. On choose days, the beneath places will provide free samples of the Guinness x Van Leeuwen limited-edition “Beautiful Day for a Guinness” taste, served alongside tiny pours of Guinness Draught whereas provides final!
- Guinness Open Gate Brewery in Chicago: 7/30-8/1
- Van Leeuwen Williamsburg Retailer (204 Wythe Ave, Brooklyn, NY 11249): 8/12 from 5-7 pm
- Astor Place: 8/14 from 12-8 pm (a Van Leeuwen x Guinness branded ice cream truck shall be parked curbside within the space serving ice cream solely)
- Van Leeuwen The Gulch Retailer (335 eleventh Ave S, Nashville, TN 37203): 8/15 from 5-7 pm
- Van Leeuwen Dallas West Village Retailer (3699 McKinney Ave, Suite 1018, Dallas, TX 75204): 8/22 from 5-7 pm
- Observe the Pintmobile: Guinness is rolling out a fleet of custom-branded retro vans topped with iconic Guinness surfboards! These retro vans are popping up with treats, tiny pints, and photo-worthy moments so don’t miss them once they roll into your neighborhood. Maintain your eyes peeled in Miami, Philadelphia, Cincinnati, Columbus and San Diego – it might present up in your nook!
- Guinness Surf Store Pop-Up (65 Pier Ave, Hermosa Seaside, CA 90254): This August, Guinness is paying homage to the model’s iconic Surfer advert for a stunning day in Hermosa Seaside! On 8/9 from 1-7 pm, adults (21+) can cease by SPYDER Surf Store to style the “Beautiful Day for a Guinness” Van Leeuwen ice cream collab, get pleasure from tiny pints of Guinness Draught alongside tiny tacos from a neighborhood favourite joint and seize unique summer season merch. As a thanks to the Hermosa Seaside group for celebrating with us, Guinness is making a $20,000 donation to the Surfrider Basis to assist shield and protect the shoreline that’s the backdrop to numerous pretty days.
Observe @GuinnessUS throughout social media to remain updated on all the stunning days and native actions this summer season has to supply. Bear in mind, if you happen to’re taking a break or not ingesting in any respect, attempt a Guinness 0 to maintain the celebrations going. To maintain up with all the pieces Van Leeuwen Ice Cream, observe the model on Instagram @vanleeuwenicecream or go to www.vanleeuwenicecream.com.
About The Writer
DJ
D.J. is a Portland, Oregon primarily based author that spent his early life within the Midwest. With over 25 years below his belt of ingesting beer at festivals throughout America and the world, he has developed a powerful appreciation and understanding of craft beer and the business that surrounds it. He could be present in any of the good breweries or beer bars that make Portland the perfect beer metropolis on the planet. His writing may also be discovered within the archives of Northwest Brewing Information and could be adopted on Twitter and Instagram at @hopapalooza.
