Paso Robles, CA – In the present day, Firestone Walker Brewing Firm debuted a brand new advert spot for
California’s best-selling craft beer 805 Beer, as a part of their
ongoing partnership with the US Open of Browsing, that includes 805 Beer Authentico
and World Surf League Championship Tour Sequence surfer Lakey Peterson.
The advert
continues 805 Beer’s genuine and inventive storytelling by showcasing the
perseverance and keenness required to surf on the world’s most demanding tour
with elite surfers. As Peterson recounts her personal experiences touring and
competing globally, she shares her emotions of serenity and appreciation of
at all times having the ability to come again dwelling to the 805.
Dubbed
“Lakey Surf Legend,” Peterson’s expertise and dedication have propelled
her to the forefront of aggressive browsing, marked by spectacular wins at
famend competitions and a coveted place on the WSL Girls’s Championship Tour.
She has been ranked as excessive as
#2 for the 2018 World Surf League Championship Tour and #6 on the ASP Girls’s
World Rating. In 2009, Peterson landed the first-ever aerial in NSSA girls’s
competitors historical past and gained the title.
“Being
from the 805 and the Central Coast, I am proud to characterize our group and
everybody who helps my journey,” mentioned Lakey Peterson,
skilled surfer and 805 Beer Authentico. “Sharing so most of the identical
values and passions for all times, browsing, and creativity, my partnership with 805
Beer feels so pure. I’m excited concerning the work we’re doing to advertise
browsing and the California lifestyle.”
Because the
official craft beer associate of the World Surf League North America, 805 Beer
continues a legacy of working carefully with the group, the worldwide dwelling of
aggressive browsing. Their partnership aligns on a mutual appreciation of the
sport and consists of particular occasion activations on the US Open of Browsing in
Huntington Seashore and the Chilly Beer Surf Membership hosted by legendary professional surfer and
805 Beer Authentico Conner Coffin. Via intimate conversations, the podcast
sequence displays on the personalities and tales that drive surf. Just lately,
Peterson appeared to share her formative experiences rising up within the 805, her
pivotal frontside air to win the Nationwide Championships at Trestles in 2014,
and what’s subsequent in her surf profession.
Santa Barbara native Peterson is without doubt one of the newest to hitch
805 Beer’s roster of name ambassadors — generally known as Authenticos — who embody the
pioneering spirit of 805 Beer and its Central Coast of California origins.
Different 805 Authenticos embody
notable surfers with diversified kinds and approaches to browsing, together with Kirra Pinkerton and Nolan Rapoza who’re recipients of 805 Beer’s Athlete Booster
Program to assist rising surfers excel of their careers. Brewed by the soul
of this Central Coast spirit, Firestone Walker Brewing Firm and 805 Beer are
motivated each by their dynamic local people and that enduring legacy of the
state’s soil from which they harvest.
“Lakey is
not only a world-renowned expertise, however extra importantly, she’s an unimaginable
one who shares our values for supporting the cultures and pursuits that
encourage us and our communities,” mentioned Dustin
Hinz, Chief Advertising and marketing Officer of
Firestone Walker Brewing Firm. “Bringing her story to life through the
largest surf occasion in California, the US Open, is the right approach to rejoice
our partnership together with her and the World Surf League.”
About
Firestone Walker Brewing Firm
Based
in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is
a family-led second-generation brewery based mostly on California’s Central Coast.
Helmed by Nick Firestone, and embellished Brewmaster Matt Brynildson, Firestone
Walker’s primary brewery in Paso Robles produces a sturdy lineup of award-winning
beers together with 805, California’s #1 craft beer model established in 2012; Thoughts
Haze, a prime 5 nationwide hazy IPA; and Cali Squeeze, one of many nation’s
fastest-growing beer manufacturers. The Firestone model household additionally consists of iconic
beers equivalent to DBA, Union Jack, and Pivo Pils, in addition to the storied Classic
Sequence of barrel-aged robust ales led by Parabola. As a California beer
firm, Firestone Walker additionally has two extra areas: the Barrelworks
wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in
Venice. Firestone Walker was just lately named “Finest American Brewery of the
Decade” by Paste Journal.
