Loca Loka Tequila embodies the perfect of two worlds, bringing collectively India and Mexico to have fun the colourful spirit of each nations.
Launched in 2024, the model is making a serious growth push this yr into new U.S. markets. The companions created a reputation that displays the embrace of the 2 cultures, fusing “loca” or Spanish for “loopy,” with “loka” from the Sanskrit for “world.” Loca Loka is the primary spirit line developed as a part of a three way partnership between three companions, Indian movie actor Rana Daggubati, famend composer Anirudh Ravichander, and entrepreneur Harsha Vadlamudi, Founder and CEO of Ironhill Hospitality Pte Ltd in Singapore.
The Loca Loka line at present options two handcrafted additive-free tequilas, a Blanco and a Reposado which have been aged in French and American oak barrels for 4 to six months. The Blanco blends the rounder fruity flavors of cooked agave with the earthier floral flavors of Highland agaves, whereas the Reposado encompasses a richer aroma and balanced flavors between oak and fruitiness. An Añejo tequila can be at present resting in barrel for launch quickly.
The method of making a bottle of Loca Loka hews carefully to generations of tequila-making custom, beginning with the hand harvesting of mature Highland agave. The agave hearts are then cooked low and gradual, a delicate course of that unlocks their pure sweetness and complexity. The softened agave hearts are crushed utilizing rollers to unleash the juice, which undergoes a pure fermentation course of with a particular pressure of yeast. The fermented liquid is then double distilled in pot stills earlier than resting in barrels.
The 2024 launch introduced Loca Loka to the foremost markets of Los Angeles, New York, Illinois, Florida, and Texas. “Following our preliminary success eventually yr’s launch, we’re so excited to develop our footprint into further markets within the U.S.,” stated Laurence Brady, Loca Loka Regional Head USA.
“We sit up for persevering with to showcase the distinctive mixing of Indian and Mexican cultures to the American shopper.”
This yr, Loca Loka’s growth will take the model to Massachusetts, Washington DC, Maryland, and Nevada.
The tequilas are designed with bartenders in thoughts and versatile sufficient to work in a variety of drinks. When utilizing Loca Loka in “locatails,” look to marry the tequila with a wide range of taste profiles from refreshing citrus to smoky to savory. An incredible possibility for summer time, the Loca Loka Cooler chills you down with Blanco, coconut water, lime juice and a contact of easy syrup.
Loca Loka’s mix of Mexican spirit and Indian tradition makes the model one to look at because it continues to take the U.S. by storm. Search for it on backbars throughout the nation.
