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King Krumb Cookies – The Impulsive Purchase


Sooner or later within the final yr or so, Walmart determined that it wanted to draw a extra intellectual clientele. Now not content material with merely being the place to get right into a fistfight within the flip-flop aisle or play “see who can seize the final can of Nice Worth ravioli first” with a web based shopper, it launched its “Bettergoods” line, refined fare for a extra discerning palate. The road has seemingly been met with good accolades— for probably the most half, at the very least from what I’ve seen on the web— and I can attest to the enjoyability of the “wood-fired” pizza choices. (Critically— all of them are surprisingly legit.)

And though the brand new King Krumb Cookies (all I can take into consideration is how the Simpsons handled inadvisable alliteration particularly because it pertained to “Klassic” episodes of Krusty’s “Komedy” present) will not be branded as Bettergoods, they’re one other try at self-improvement. I’ve seen it posited that the KKCs are Walmart’s try at luring in clients of Crumbl, a preferred nationwide cookie chain. And that could be, however right here’s the factor: Crumbl is Crumbl for a motive. Their cookies are giant, chewy, comfortable, and style freshly made. There may be an countless number of ingenious flavors to make sure that hardcore Crumblrs (I made that up) come again with every new enjoyable launch and/or seasonal return. The order dimension is customizable, from a single cookie to a 12-pack, making certain which you can give your self a deal with or impress a small gathering (or, you already know, get the 12-pack your self and spend a weekend filling your self with sugar and self-loathing).

On that very same token, Walmart is Walmart for a motive, and its King Krumb’s will not be Crumbl. They’re large, and… effectively, that’s about the place the comparability ends. There are three varieties, and so they are available in packs of two. For this assessment, I went with the two-pack that includes Decadent Chocolate Chunk (DCC) and Triple Chocolate Fudge (TCF) (The DCC can also be paired with a Confetti Birthday Cake model.)

Upon my first chew of the DCC cookie, my first thought was Chips Ahoy as a result of that’s precisely what it tasted like— a chewy Chips Ahoy. It was, put within the easiest potential manner, a generic chocolate chip cookie. The TCF was a bit of higher straight out of the field, set aside by a distinctly fudgy undertone. The field suggests wrapping them in a paper towel and microwaving for 20 seconds. By no means one to disobey a field— and as a agency proponent of heat cookies— I did simply this. And whereas it DID make every cookie significantly extra satisfying, it additionally turned them each into soggy, practically unimaginable to eat messes. Even nonetheless, the advance bump from microwaving did little to set them other than any of Walmart’s different pre-packaged bakery cookies.

In the long run, this seems like simply one other stretch in Walmart’s effort to make themselves one thing that they’re not. They’d be higher served leaving large, heat cookies to the Insomnias and Crumbls of the world.

Bought Worth: $5.97
Bought at: Walmart
Ranking: Decadent Chocolate Chunk 6 out of 10, Triple Chocolate Fudge 7 out of 10
Diet Info: (1/third cookie) DCC – 220 energy, 11 grams of fats, 5 grams of saturated fats, 0 gram of trans fats, 5 milligrams of ldl cholesterol, 150 milligrams of sodium, 33 grams of carbohydrates, 1 gram of fiber, 21 grams of sugar, and three grams of protein, TCF – 220 energy, 10 grams of fats, 4.5 grams of saturated fats, 0 gram of trans fats, 5 milligrams of ldl cholesterol, 115 milligrams of sodium, 30 grams of carbohydrates, 2 gram of fiber, 19 grams of sugar, and three grams of protein

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