Matt Katase and associate Asa Foster of Brew Gents (Braddock, Pennsylvania) began writing the marketing strategy for his or her brewery a decade in the past, earlier than they have been of authorized ingesting age. They weren’t homebrewers when the thought gripped them, however they grew to become homebrewers as they pursued the thought, creating batches and iterating recipes from the storage of their fraternity home at Pittsburgh science and engineering powerhouse Carnegie-Mellon College.
They launched in 2014, at a time when tender and hazy IPAs have been of rising curiosity within the Northeast and mid-Atlantic. And whereas they embraced the hazy IPA pattern, they by no means let it eat them—their flagship IPA Normal Braddock’s contains some hops within the mix that will be extra frequent in 90’s and 00’s West coast IPAs than within the hazy IPAs of their friends. For Katase, the thought isn’t to throw out the previous and begin over, it’s to construct a bridge, and create a continuity between previous and new. The hassle has been profitable, too—through the years, Craft Beer & Brewing Journal®’s blind assessment panel has tasted plenty of their beers, and 4 of these IPAs scored 96 or above. Ten of the twelve beers this journal has reviewed scored a 92 or greater. There’s magnificence within the connections they’ve made.
Like most brewers, you’ll hear Katase use the phrase “stability” many occasions, however wrestle to outline it. But, for Brew Gents, one other key axis within the quest for stability is time and inspiration. Whereas they’ve dedicated the brewery to creating beers which can be tender and balanced, they’ve additionally dedicated to creating beers that really feel as comfy and basic as they really feel new.
On this episode, Katase discusses how they do this, from leaning on old fashioned American hops in IPA blends to flattening ABV of their barrel-aged beers, to perfecting their blended tradition feeder-aged desk beer. He additionally discusses the influence of this previous 12 months of COVID on how they give thought to retail, and why they’ve chosen to maintain the taproom closed whereas they reimagine a brewery expertise that is sensible now.
For Katase, integrity issues and gradual development with intention is much better than fast growth. They’re dedicated to placing within the work, and the work is rarely carried out.
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