Sport of Thrones actor Rory McCann has invested in a brand new Scottish whisky model that goals to make scotch extra accessible to on a regular basis drinkers. Slanj, launched by brothers Brian and Craig Halley alongside Stuart Montgomerie, debuts with a £47 blended whisky that eschews conventional formality.
The enterprise represents the fruits of a decade-long dream for the founders, who beforehand established Slanj Kilts. They secured the whisky model identify practically 10 years in the past, drawing inspiration from the Scottish toast “slàinte,” that means “well being.”
Rory McCann Champions Slanj’s No-Fuss Strategy
McCann, who portrayed Sandor “The Hound” Clegane in HBO’s hit collection, has taken an lively function within the model’s growth. The Scottish actor participated within the closing mix choice course of and serves as a key investor.
“I’ve all the time liked whisky, however Slanj hits totally different,” McCann stated. “It’s easy, no smoke, no fuss – only a daring, easy-going dram anybody can get pleasure from. I’m proud to again a whisky that’s pure Scottish spirit, with out the foundations. It’s the last word Scottish toast to the world.”
The inaugural launch combines 70% Speyside single malt aged in sherry casks with 30% Highland single malt matured in bourbon casks. Douglas Laing & Co, an unbiased blender and bottler, partnered with the group to develop the whisky. The mix is bottled at 46% ABV, non-chill filtered, and maintains its pure coloration.
Slanj Targets Fashionable Whisky Drinkers
The model positions itself as a departure from conventional scotch whisky conventions whereas sustaining high quality requirements. Brian Halley emphasised this philosophy within the firm’s method.
“Scotch doesn’t must be sacred to be distinctive,” Halley stated. “We’ve all the time liked the craft, however we wished to create one thing that felt much less like a ritual and extra like a second. One thing folks may get pleasure from instinctively, with out second-guessing easy methods to drink it.”
The whisky delivers fruit notes with refined sweetness and mild spice, intentionally avoiding smoky traits. Whisky author Charles MacLean, co-founder of the Maclean Basis, has endorsed the mix, calling it “moreish.”
Slanj launches initially within the UK market with plans for worldwide growth. Douglas Laing has dedicated to offering sustainable malt provides for future releases. The group plans to introduce restricted editions and particular releases to enrich the core vary.
The model emerges at a time when whisky producers more and more search to draw youthful shoppers and informal drinkers who might discover conventional scotch intimidating. By combining movie star backing with an approachable advertising message, Slanj goals to bridge the hole between whisky custom and fashionable ingesting tradition.
