Whole Beverage Answer Introduced as Unique Importer
of Magners Irish Cider within the USA
Distribution partnership to drive the expansion of C&C
Group plc’s iconic Irish cider within the USA
Charleston, SC:
Charleston, SC – Whole Beverage Answer (‘TBS’) and C&C Group plc
(‘C&C’) are proud to announce that TBS would be the new Importer of Magners
Irish Cider in the USA. TBS will handle the gross sales, advertising, and distribution of the
complete Magners portfolio of merchandise, starting June 24th, 2024.
Produced in County Tipperary, Eire
since 1935, Magners the unique Irish cider, bought as Bulmers in Eire and
Magners internationally, is the #1 cider in Eire, #3 within the UK, and the #3
imported cider in the USA by quantity. With a novel heritage and particular affinity with customers, immediately’s
batches are crafted with the identical recipe created by founder William Magner over
85 years in the past utilizing 17 forms of apples, together with apples sourced from
Magners owned 150 acres of orchards.
“Whole Beverage Answer is thrilled to
companion with C&C Group plc to drive the continued progress of its Magners
Cider model in the USA,” mentioned Dave Pardus, CEO of Whole
Beverage Answer. “Steeped in heritage and custom, we consider that
Magners shall be a complementary addition to our premium beer and cider
portfolio. TBS is the unique importer
for Tennent’s bigger within the USA, one other C&C Group model and the #1 beer in Scotland, and we’re
excited to proceed our partnership with one other iconic model from the
firm.
Tadhg Buckley, Head of Worldwide Gross sales,
C&C Group plc, added: “With a shared
ardour for our iconic Magners Irish cider, this partnership represents an
thrilling new period for the model within the USA. TBS has been a trusted distribution
companion for a few years and we’re delighted to incorporate Magners of their
portfolio. Vermont Cider Firm has additionally been a superb companion to work
with and are delighted to increase our co-packaging settlement with them. This
partnership, mixed with the distribution energy of TBS, will drive the
progress of the model within the USA and be sure that customers can count on the Magners
Irish Cider they know and love.”
“Vermont Cider Firm (VCC) and C&C have
had an excellent relationship over the past 10 years, mentioned Bridget Blacklock
Chief Industrial Officer of VCC.
“Whereas ending our Industrial Settlement was greatest for each firms, we
are joyful to proceed co-packing for C&C to make sure customers proceed to
obtain the standard cider they count on right here within the US.”
Magners merchandise shall be obtainable within the USA
in 6 pack 12 ounce bottles, 19.2 ounce bottles, 4 pack 16.9 ounce cans and
draft in Authentic Apple and 6 pack 12 ounce bottles and draft Pear
flavors.
About Whole Beverage Answer: Whole Beverage Answer is a Nationwide Premium Beer,
Wine & Spirit Provider to the US Beverage Alcohol market. In enterprise since
2001, TBS has developed an iconic portfolio of distinctive manufacturers from across the
world. Whole Beverage Answer, a seven-time Beverage Trade High 100 firm,
has earned its repute for the corporate’s market experience and confirmed gross sales
outcomes by creating worth and demand for distinctive manufacturers. Named one of many Finest Locations to Work in South
Carolina and Nationwide Nice Locations to Work 5 years in a row, Whole Beverage
Answer gives full-service entrance and back-of-house assist devoted to
serving to each international and home alcohol manufacturers enter and navigate the US
beverage market.
About C&C Group plc: C&C Group plc is a number one, vertically built-in
premium drinks firm which manufactures, markets and distributes branded
beer, cider, wine, spirits, and mushy drinks throughout the UK and Eire. C&C
Group’s portfolio of owned/unique manufacturers embrace: Bulmers, the main Irish
cider model; Tennent’s, the main Scottish beer model; Magners the premium
worldwide cider model; in addition to a variety of fast-growing, premium and
craft ciders and beers, equivalent to Heverlee, Menabrea, 5 Lamps and Orchard Pig.
C&C exports its Magners and Tennent’s manufacturers to over 40 nations
worldwide. C&C Group has owned model
and contract manufacturing/packing operations in Co. Tipperary, Eire and Glasgow, Scotland. C&C is the No.1 drinks distributor to the
UK and Eire hospitality sectors. Working by way of the Matthew Clark,
Bibendum, Tennent’s and Bulmers Eire manufacturers, the Group has a market main
vary, scale and attain together with an intimate understanding of the markets it
serves. Collectively this gives a key route-to-market for main worldwide
beverage firms.
