Sierra Nevada founder Ken Grossman has been engaged on “innovation” beers because the brewery’s first days within the early ’80s. Beers everyone knows and love, comparable to Celebration and Bigfoot, have been as soon as “innovation” beers. That tradition of making an attempt new issues whereas brewing historically impressed beers that talk to audiences right now is written into the very DNA of the corporate. It’s no shock that they proceed to steer even now, as they transfer into their fifth decade.
However creating new merchandise comes with challenges in every part from inventive method to technical efficiency and connecting with drinkers. It’s not simple to search out that excellent mixture of compelling beer and model, and even right now Sierra Nevada has to method branding and advertising and marketing with focus and self-discipline.
On this episode, Grossman explains how Sierra Nevada approaches innovation and high quality, referring to:
- How on-line purchasing and beer pickup and supply have modified the business
- Creating beers that delight, excite, and imply one thing to any individual
- Marrying the inventive course of with the technical growth course of
- The method to small-scale piloting and R&D brewing
- Sustaining and selling consistency and creativity between Sierra Nevada’s two breweries with weekly style panels
- The brewery’s relationship with growers on the agricultural aspect of beer
- Underwriting investments by growers in new hop varieties
- Imbuing the corporate with a tradition of high quality
- Growing new beer concepts, in addition to beyond-beer product strains
And extra.
Ken Grossman has earned his repute as a brewer’s brewer via an unyielding give attention to high quality. Right here, you’ll perceive why.
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