In 2021, for the primary time in over a century, Jack Daniel’s launched a whiskey with an age assertion to the U.S. market. After making its world debut earlier this yr, the whiskey has been turning heads. Richer, older, and much rarer than Outdated No. 7, the 10-Yr-Outdated Tennessee Whiskey has sparked curiosity.
From worth tags and proof ranges to the place to purchase it, we’ve answered the seven questions everybody’s asking. Whether or not you’re a collector, an off-the-cuff drinker, or simply whiskey-curious, right here’s what it’s good to learn about Jack Daniel’s 10 Yr Outdated.
1. What Is Jack Daniel’s 10 Yr Outdated?
Jack Daniel’s 10 Yr Outdated is the model’s first age-stated whiskey in over 100 years. It’s made with the identical mash invoice because the traditional Outdated No. 7: 80% corn, 12% malted barley, and eight% rye, however aged for a full decade in oak barrels.
Not like customary Jack, which matures for round 4 to 5 years, this whiskey was fastidiously moved between completely different barrelhouse areas to manage the way it aged in Tennessee’s intense local weather. That additional consideration delivers a deeper, richer taste profile with notes of dried fruit, toasted oak, butterscotch, and baking spice.
It’s bottled at 97 proof (48.5% ABV), giving it extra weight and complexity than anything within the core vary. In brief, it’s a daring, limited-release whiskey that honors Jack Daniel’s pre-Prohibition roots whereas providing one thing actually new for contemporary drinkers.
2. Why Is Jack Daniel’s 10 Yr Outdated So Costly?
All of it comes all the way down to time, consideration, and rarity. Growing older whiskey for a full decade in Tennessee’s local weather means extra evaporation and fewer liquid left within the barrel. The group additionally screens the barrels intently, even shifting them across the warehouse to manage how they mature.
This isn’t a mass-market launch. Solely a restricted variety of bottles are produced annually, and demand is excessive.
On high of that, Jack Daniel’s has positioned this as a premium whiskey. It’s increased proof, extra complicated, and packaged for collectors as a lot as drinkers.
3. How A lot Does It Value?
In case you catch it at retail, Jack Daniel’s 10 Yr Outdated is comparatively affordable. Within the US, it launched at round $70 to $85. Within the UK, the official launch worth was £110.
The catch is discovering it. Bottles are inclined to promote out quick, and as soon as they hit the secondary market, costs rise sharply. Within the US, anticipate to pay round $200 or extra. Within the UK, resale costs typically climb to £150 or increased.
Like many restricted releases, the hole between retail and actuality could be extensive. Timing is every part.
4. What Does Jack Daniel’s 10 Yr Outdated Style Like?
Jack Daniel’s 10 Yr Outdated takes the acquainted character of Outdated No. 7 and provides depth, richness, and maturity. On the nostril, you get notes of dry fig, raisin, toasted oak, and a contact of vanilla. The palate is full-bodied, with flavors of butterscotch, baking spice, darkish fruit, and charred caramel. There’s a mild warmth from the 97 proof, however it’s properly balanced and by no means harsh.
The end is lengthy and warming, with lingering oak and tender spice. It’s unmistakably Jack, however with additional layers that come from time within the barrel. In case you like traditional Tennessee whiskey with a extra refined edge, that is one to savor.
5. The place Can You Purchase It?
Within the US, Jack Daniel’s 10 Yr Outdated is launched yearly in small batches. Bottles present up at choose liquor shops and on-line retailers, however they promote out shortly. In case you miss the discharge, your finest guess is the secondary market or a good whiskey public sale web site.
Within the UK, the ten Yr Outdated arrived in 2025 with simply 2,500 bottles. These have been bought via a lottery and a handful of specialist retailers like The Whisky Alternate and Grasp of Malt. As with the US, resale is now the one possibility, and costs replicate the rarity.
6. Was Jack Daniel’s Ever 90 Proof?
Sure, for a lot of its historical past, Outdated No. 7 was bottled at 90 proof. That modified in 1987, when the distillery lowered it to 86 proof. Then, within the early 2000s, it dropped once more to the present 80 proof.
The transfer wasn’t extensively marketed on the time, however longtime followers seen. Some even pushed for the upper proof to return.
Right this moment, whereas Outdated No. 7 stays at 80 proof, Jack Daniel’s provides higher-strength choices like Single Barrel, Bonded, and naturally the ten Yr Outdated at 97 proof.
7. Is Jack Daniel’s More healthy Than Beer?
Not JD 10 Yr-specific, however many individuals typically ask this query.
In case you’re counting energy or carbs, straight whiskey has the sting. A 1.5 oz pour of Jack Daniel’s has round 97 energy and no sugar or carbs. An everyday 12 oz beer has roughly 150 energy and about 13 grams of carbs.
That mentioned, “more healthy” will depend on greater than numbers. Whiskey is stronger, so that you drink much less, however it additionally hits more durable. Neither is a well being drink, and moderation issues excess of the kind of alcohol.
In case you’re in search of a lighter possibility, whiskey served neat or with a low-calorie mixer could be a better option than beer.
