At one time, the idea of a non-alcoholic beer would have been an oxymoron or a joke. Now it’s one of many fastest-growing segments within the brewing world—and it’s displaying no indicators of slowing down. But whereas non-alcoholic (NA) beer’s proponents are thrilled at its sudden surge in reputation, they’re not fully positive why it’s taking place now. In brief, all people is questioning: Who’s consuming non-alcoholic beer … and why?
Producer, author, and NA beer fanatic Jenny Allison got down to discover solutions. Previously a loyal beer drinker, she stop consuming in 2020 and transitioned into the world of NA craft beer. Assuming that almost all NA beer drinkers weren’t totally avoiding alcohol (an accurate assumption), she was curious to know which particular life paths, motives, and wishes had led so many individuals to the identical non-alcoholic cabinets and menus.
The episode options tales from an array of voices, together with an occasion producer in NYC who throws wild alcohol-free events, a professional mountain biker in Utah, a retired beer aficionado in LA, and extra, all of whom assist shine a lightweight on this quickly rising, but nonetheless largely unknown, group of individuals.
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