Indian single malt producer Godawan has launched a brand new Triple Cask expression solely for international journey retail markets, marking the model’s first duty-free providing since its 2022 debut.
The brand new whiskey debuted at Dubai Obligation-Free and Bengaluru Obligation Free in June 2025, with plans to broaden to further Indian airports all year long. Priced at $66 (INR 5,500), the 700ml bottle targets worldwide vacationers looking for premium spirits for items or private collections.
Indian Whiskey Meets World Journey Market
The Triple Cask Journey Unique represents Godawan’s entry into the duty-free liquor market, which Grand View Analysis estimates was price $7.49 billion in 2024. The sector is predicted to develop at 10.2% yearly by way of 2030, pushed by elevated worldwide journey and client demand for distinctive spirits.
“Godawan Triple Cask Journey Unique version introduces a brand new dimension of flavour and depth whereas staying rooted within the aware luxurious and provenance that outline the model,” mentioned Vikram Damodaran, Chief Innovation Officer at Diageo India.
The expression is crafted on the Alwar distillery in Rajasthan, the place excessive desert temperatures affect the maturation course of. The whiskey ages in ex-bourbon casks earlier than ending in a mix of Pedro Ximénez sherry, virgin oak, and cherry wooden casks. Bottled at 46% ABV, the official tasting notes describe golden-brown liquid with floral and fruity aromas, a candy and textured palate, and a light-weight, balanced wooden end.
Premium Whiskey Technique Targets Airport Buyers
Journey retail has develop into more and more necessary for premium spirits manufacturers looking for international publicity. Airports present entry to prosperous worldwide shoppers who typically buy luxurious objects whereas touring.
The launch displays broader tendencies in Indian whiskey manufacturing. India stays the world’s largest whiskey client by quantity, although most consumption consists of regionally produced blended spirits. Premium Indian single malts like Godawan symbolize a small however rising section focusing on each home and worldwide markets.
Godawan takes its title from the Nice Indian Bustard, a critically endangered hen native to Rajasthan. The model contributes to habitat preservation efforts with every bottle offered. Since launching in 2022, Godawan has launched 5 expressions, every that includes totally different cask finishes.
The Triple Cask Journey Unique attracts design inspiration from conventional Rajasthani jaali woodwork, connecting the product to its regional heritage. This cultural ingredient goals to distinguish the whiskey in aggressive duty-free environments the place shoppers select between spirits from established whiskey-producing nations.
Diageo India positions the discharge as a part of its broader technique to elevate Indian single malts in worldwide markets. The corporate operates a number of distilleries throughout India and owns a number of home spirits manufacturers.
The whiskey’s availability stays restricted to pick duty-free places, creating exclusivity that usually appeals to collectors and fanatics. Preliminary distribution focuses on main Indian airports earlier than potential enlargement to different Asian journey retail venues.
