From America With Spirit:
The Emergence of American Single Malt Whiskey
London, June 2025: The Distilled Spirits Council of america (DISCUS) is proud to current American Single Malt as one of the dynamic and thrilling new trending actions in world whiskey. Formally recognised as a definite class by america authorities in December 2024, this new wave of American craft distilling is arriving within the UK with daring intent, showcasing a variety of favor, regional character and artistic expression that’s reshaping what single malt might be.
After years of advocacy by distillers and trade teams, American Single Malt is now federally outlined by the Alcohol and Tobacco Tax and Commerce Bureau (TTB), with strict manufacturing requirements. These embrace distillation from 100% malted barley, manufacturing at a single distillery in america, maturation in oak casks not exceeding 700 litres, and bottling at a minimum of 40 % ABV. All whiskey have to be mashed, distilled, and matured completely inside america.
This official recognition has triggered a surge of worldwide curiosity, together with from the UK, one of many world’s most subtle whiskey markets. Based on IWSR information, American whiskey exports to the UK rose by 28 % in 2024, with premium and craft segments main development. Inside this, American Single Malt has emerged as a key driver, celebrated for its ingenious manufacturing, regional nuance and distinctive flavour profiles.
Trade tastemakers and publications akin to Whisky Advocate, Punch, Forbes, and VinePair have all spotlighted American Single Malt as a class to look at, with rising curiosity from collectors, bartenders and whiskey bars seeking to provide one thing contemporary.
“American Single Malt brings one thing new to the desk whereas respecting the craft that whiskey lovers recognize,” mentioned Chris Swonger, President and CEO of DISCUS. “This can be a new world whiskey rooted in high quality, innovation and a deep sense of place.”
To mark the arrival of the class within the UK, DISCUS will host a devoted showcase of American Single Malt, alongside Bourbon, American Rye Whiskey, Tennessee Whiskey, and different American spirits at Bar Convent London (BCB), the UK’s main on-trade drinks present. The occasion takes place on Sunday 30 June and Monday 1 July 2025 at Tobacco Dock, at Sales space EM5-01.
Guests to the DISCUS sales space will be capable to pattern a curated number of American Single Malts and a variety of American Spirits from among the most forward-thinking distilleries in america, all of them DISCUS members. Featured distilleries embrace:
- Angel’s Envy
- Arizona Distilling Co.
- Brother’s Bond Bourbon
- BroVo Spirits
- Good Hassle Bourbon
- Proof and Wooden
- Reservoir Distillery
- Stone Ledge Spirits
- Uncle Nearest
- Virginia Distillery Co.
- Westland
- Woodford
- Yellowstone
On Monday 30 June, DISCUS will host a masterclass at BCB titled “American Single Malt – New World Whiskey, New Guidelines” from 2:15 to three:00 p.m., providing UK drinks professionals a guided tasting and deep dive into the class’s evolution and world potential.
That night, the celebration continues on the American Spirits Networking Reception, happening from 6:30 p.m. at Odyssey Bar and Lounge in Shoreditch. This unique, invite-only occasion will function American whiskey cocktails, guided tastings and a gathering of key commerce, media and artistic friends. RSVP by way of the registration hyperlink.
For UK consumers, bartenders and whiskey lovers, American Single Malt gives the familiarity of single malt manufacturing with the vitality and fringe of American craft. It’s advanced but approachable, revolutionary but grounded in custom, and completely positioned to disrupt conventional whiskey cabinets and again bars.
As the worldwide urge for food for premium and provenance-led spirits continues to develop, American Single Malt stands on the forefront of a brand new technology of whiskey-making. It’s assured, inventive and able to rewrite the principles.
About DISCUS: The Distilled Spirits Council of america (DISCUS) is the main voice and advocate for distilled spirits in america. Representing the main producers and entrepreneurs of distilled spirits, DISCUS advocates on legislative, regulatory and public affairs points impacting the distilled spirits sector on the native, state, federal and worldwide ranges; promotes the distilled spirits sector, elevating consciousness and opening markets in america and across the globe; and encourages accountable and average consumption of distilled spirits as a part of a wholesome grownup way of life primarily based on evidence-based analysis and coverage. Bar Convent London and the networking reception are supported by the U.S. Division of Agriculture’s Market Entry Program (MAP), which goals to teach the hospitality trade, grownup shoppers, and media in key spirits export markets on the style, heritage, and magnificence of American distilled spirits. The U.S. distilled spirits trade is dedicated to social accountability. For these adults who select to drink, they need to do all the time so carefully and responsibly. For extra data: www.drinkinmoderation.org. The Distilled Spirits Council of america, Inc., prohibits discrimination in its applications on the idea of race, faith, nationwide origin, age, gender, incapacity, or different protected standing. For extra data, please go to: https://www.accountability.org/
About Cheers! Spirits from the USA: DISCUS’s Cheers! Spirits from the USA marketing campaign, supported by the US Division of Agriculture’s Market Entry Program (MAP), goals to teach the hospitality trade, grownup shoppers, and media in key spirits export markets on the style, heritage, and magnificence of American distilled spirits.
