Meals & Beverage
Picture: Taco Bell
June 26, 2025
Taco Bell is doubling down on the beverage class with the launch of six drinks to its Refrescas menu, in accordance with a press launch.
The model held limited-time exams for the Refrescas drinks, and the launch is a part of Taco Bell’s long-term beverage technique because it goals to achieve $5 billion in beverage gross sales by 2030.
The Reside Mas Café take a look at location in Chula Vista, California, was the primary of its form and Taco Bell plans to open 30 extra eating places throughout Southern California and Texas by this fall.aa
“We’re seeing right now that folks, particularly youthful customers, are reaching for refreshing drinks as a part of their way of life, whether or not it is for vitality or a candy deal with all through the day,” Liz Matthews, Taco Bell’s international chief meals innovation officer, mentioned within the press launch. “So, we’re making large investments to turn out to be the last word beverage cease the place our followers can anticipate to see the identical daring, sudden creativity of their cups as they do on their plates.”
Taco Bell’s Refrescas lineup options six drinks: three thirst-quenching refreshers, two electrifying vitality drinks, and a cooling Freeze. The three Agua Refrescas be part of menus completely after initially being examined in Southern California in 2024, with optimistic response proving fan cravings for premium drinks that pair completely with Taco Bell favorites.
Choose Taco Bell eating places throughout Southern California, Dallas, and Houston will likely be reworked within the coming months. A number of of these places will launch in partnership with Diversified Restaurant Group, the franchise group working the primary Reside Más Café that opened final yr. Each DRG and company-owned places will open this summer time, with the primary at in Orange, California, and extra openings to carefully comply with in Irvine, San Diego, and Los Angeles County.
