PORTLAND, Ore.— Salem-based craft cider producer La Familia Cider Firm has introduced the June 5 opening of
the La Familia Taproom at 3638 Southeast Hawthorne Boulevard in Portland. This
is the corporate’s second location, becoming a member of the La Familia Cider Home, which has
been situated on Courtroom Road in Salem since 2020.
True to its identify, La Familia is a
household owned and operated enterprise to its core. Jose and Shani Gonzalez oversee
the cider making and enterprise operations, their daughter Jazzelle runs the
Salem cider home, and son Jay Jay will handle the taproom in Portland.
“Jay Jay and Jazzelle have been part of the corporate from
the beginning, they usually’re the extra public faces of La Familia,” mentioned Jose. “They
created the vibe in our taprooms, so each one that visits us feels their
affect.”
The Portland location, just like the Salem one, can be family-
and pet-friendly. Its 29 faucets will supply 15 ciders from La Familia and different
producers, and the opposite 14 will serve craft beers. Cider cocktails and different
drinks can even be out there, together with a small however satisfying menu
that includes Mexican meals made out of domestically sourced elements.
“I’m wanting ahead to welcoming all of our clients to
our Hawthorne taproom, whether or not they’re already cider followers or simply taken with
attempting one thing new,” mentioned Jay Jay. “There’s one thing about connecting with
followers of our household’s cider that’s actually particular. To pour a glass, and inform
them, ‘I helped make this,’ and listen to what they assume is de facto rewarding.”
La Familia Taproom will transfer into the area that Portland
Cider Home has occupied since 2014, in an amicable handoff that displays the
two corporations’ long-standing friendship.
“Our buddies at Portland Cider have constructed nice
relationships with their clients on Hawthorne over the past 9 years, and
we plan to take nice care of them, too,” added Jay Jay.
Since 2017, La Familia has been identified for its distinctive,
Mexican-inspired ciders that mirror the homeowners’ personal heritage. The concept was
sparked when founders Jose and Shani Gonzalez had been having fun with some cider, and
Shani mused that it could be nice to have cider flavors impressed by the fruity
aguas frescas that they grew up with. The concept grew from there, and immediately La
Familia Cider produces Guayaba (guava) and Jamaica (hibiscus) ciders year-round
which are offered in additional than 500 retailers throughout the Pacific Northwest, alongside
with seasonal releases. The corporate donates cider and a proportion of its
earnings to native nonprofit organizations that assist households navigate the authorized
immigration course of.
“We’ve been making and distributing cider for greater than
seven years now, and it’s simply as thrilling immediately to see our cans on the shop
cabinets because it was after we started,” mentioned Jose. “Having two taprooms now offers us
an opportunity to speak to much more of our followers face-to-face, be taught extra about what
they need from their cider, and allow them to meet our cider-making familia in
individual.”
About
La Familia Cider
La Familia
Cider was based in 2017 by the Gonzalez household, first-generation Mexican
immigrants. La Familia gives distinctive arduous ciders impressed by aguas
frescas—contemporary fruit drinks fashionable in Central and South Latin America. The
firm combines a love for Oregon’s craft cider scene with flavors and
elements that mirror the household’s Mexican heritage. A proportion of its
earnings are donated to native nonprofits that assist households with the authorized
immigration course of, serving to preserve familias collectively. La Familia Cider may be
bought at its flagship cider home at 231 Courtroom Road NE in Salem, its new
taproom at 3638 SE Hawthorne Boulevard in Portland, and at retailers all through
Oregon and Southwest Washington. LaFamilaCider.com | @LaFamiliaCider.
