June 25, 2025 (London, UK) — The Regenerative Viticulture Basis (RVF) has welcomed Jancis Robinson OBE MW as its Patron, reflecting a shared dedication to pursuing true, holistic sustainability on this planet of wine.
Robinson has championed sustainability in wine all through her 50-year wine-writing profession, together with her profitable marketing campaign to cut back bottle weights. Through the years, she has persistently used her platform to boost consciousness of urgent environmental points starting from local weather change and carbon seize, to recycling effectivity and farming methods.
Extra not too long ago, Robinson has set her sights on defining what ‘true sustainability’ means for wine and difficult all members of the business to take a extra important, knowledgeable and proactive method to environmental and social accountability. Her imaginative and prescient for wine to ‘transcend sustainability’ mirrors the RVF’s core mission to not solely maintain however actively regenerate vineyards by means of practices that enhance soil well being, biodiversity and resilience.
“The Regenerative Viticulture Basis performs an important position as the one international organisation devoted to creating regenerative farming practices scalable, credible and sensible throughout the wine business,” says Robinson. “Their work ensures that sustainable viticulture isn’t just a really perfect, however a actuality that advantages our planet and future generations.”
Stephen Cronk, co-founder and Chair of the RVF, provides: “Jancis’ unparalleled management in advocating for sustainability in wine makes her a really perfect champion for the shift towards regenerative viticulture. Her affect will play a pivotal position in inspiring the business to maneuver past token gestures and embrace the sort of transformative change that’s important for the long-term well being of our vineyards and the planet.”
Robinson’s appointment marks a brand new chapter within the RVF’s efforts to drive actual change within the business. As patron, she’s going to play an important position in amplifying the muse’s work and inspiring winegrowers, producers and shoppers to take daring steps in the direction of a extra environmentally accountable wine business.
For extra info, please contact: Regenerative Viticulture Basis
E-mail: information@regenerativeviticulture.org
Concerning the RVF
The Regenerative Viticulture Basis (RVF) is a world non-profit devoted to working with nature to create sustainable future for vineyards, growers and the planet. The RVF equips wine producers all over the world with the information, instruments, and help they should transition to regenerative farming practices – enhancing soil well being, biodiversity, water tables and local weather resilience whereas defending wine high quality and long- time period provide.
The Regenerative Viticulture Basis is a UK registered charity.
About Jancis Robinson OBE MW
Jancis has been voted the world’s most influential wine critic in varied polls within the US, France and internationally – though she describes herself as a wine author reasonably than a wine critic. She based JancisRobinson.com in 2000, promoting the award-winning, subscription-only wine web site to US digital writer Recurrent Ventures in 2021 after which to Eisenhower Flagsta_ in 2024. She is now editor in chief and fundamental contributor. She has been wine correspondent for the Monetary Occasions since 1989 and writes for this international publication and ft.com each Saturday.
She is founder-editor of The Oxford Companion to Wine, co-author with Hugh Johnson of The World Atlas of Wine (almost five million copies bought) and co-author of Wine Grapes, every of those books recognised as an ordinary reference worldwide. The 24-Hour Wine Skilled (2017) is a slim paperback information to the sensible necessities of wine.
