Girls Main Rum, a world platform championing ladies within the trade, is evolving into Girls Main Rum & Spirits, reflecting a broader mission to unite and elevate ladies throughout all spirits classes.
“Because the trade grows and diversifies, so should we,” says Larissa Arjona, president and co-founder of Girls Main Rum & Spirits. “This transformation displays the very important position ladies play all through your complete spirits chain—from manufacturing and innovation to advertising and marketing and management. It’s about constructing a stronger, extra inclusive group.”
Accompanying the transition is a whole rebrand by the award-winning Melbourne-based artistic agency Studio Guild. Led by founder Trish Dunstone, the brand new identification is centered on a fluid and symbolic ampersand (“&”) that embodies inclusion, connection and continuous progress—core values of the expanded platform.
Persevering with to Construct on Range
At its core, Girls Main Rum & Spirits is a corporation that encourages ladies’s achievements throughout the spirits sector, supplies coaching {and professional} improvement alternatives to strengthen management, encourages networking and builds community-led initiatives that empower feminine management.
Beforehand solely catering to the rum trade, the rebranded group will proceed to supply schooling, networking and management improvement to ladies throughout the total spectrum of spirits.
“Range is important for each our group and our trade,” Arjona says. “As a way to really remodel this trade, the inclusion of ladies and numerous leaders not solely breaks down many boundaries but in addition redefines what it means to be part of spirits. Every voice gives a singular imaginative and prescient or perspective that enriches innovation.”
A cornerstone of Girls Main Rum & Spirits’ subsequent chapter is the launch of a global mentorship program, designed to attach rising professionals with seasoned leaders. This system will present personalised periods, skill-building alternatives and enhanced trade visibility.
Staying Energetic
To help its international mission, Girls Main Rum & Spirits is actively concerned in quite a lot of trade occasions and schooling programming. Within the first half of the yr, the group participated in Miami Rum Congress, Mondial du Rhum, Rhum Fest Paris, Style of Rum and the Spain Rum & Gin Expo.
Might marked the inaugural Girls Main Rum & Spirits Convention in Europe. Trying forward, the group can be part of the New York Rum Fest and Panama Rum Fest and can shut the yr with its first-ever WLR&S Bootcamp—a multi-day expertise that includes panel discussions, tastings, mentorship periods and extra.
“This can be a second of unity and momentum,” says Arjona. “We invite all ladies throughout the spirits trade to affix us as we proceed to create house, drive progress, and lead collectively.”
Girls Main Rum & Spirits is open to all ladies within the international spirits sector who search progress, connection and affect.
