At most wine festivals, few attendees are going to be jotting down tasting notes and cataloging their favourite vintages of the day. Most of the time, folks go to those occasions to socialize, drink, and be merry — not essentially study. In fact, wineries take part in festivals to in the end get publicity and enhance their backside traces. But when attendees don’t keep in mind any model names by the tip of the day, what do wine firms really acquire by establishing a sales space and pouring up samples?
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach reply to a listener query pondering whether or not collaborating in wine festivals is definitely a very good funding for wineries, significantly if they’ll’t promote wine and even market on to attendees. Is there any approach to make that type of setting work in your model? Do the folks you’re pouring for even actually care about your story or the standard of the wine? Tune in for extra.
Adam is consuming: Particular Daiquiri No. 2 at Sunken Harbor Membership
Joanna is consuming: Mott’s Clamato Canned Caesar
Zach is consuming: Savory Martini at the Metropolitan Grill
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