Constructed along side native geospatial consultants MapHQ, and based mostly upon AMW’s unique Wine Map of Marlborough, the freely obtainable digital platform overlays topography, temperature, rainfall and soil knowledge onto high-resolution images, accompanied by commentary from winemakers and viticulturists. The result’s an interesting exploration of how terroir shapes fashion and selection throughout the area’s sprawling patchwork of subregions, offering professionals and lovers alike with a wholly new strategy to interact with the area.
Customers can toggle between particular person layers, tracing how cool evening temperatures snake up the Awatere, evaluating rainfall totals, and discovering why Sauvignon Blanc from Seaview differs from that of Dillon’s Level, or how Omaka’s Pinot Noir contrasts with that of its neighbour, Brancott. It’s equal components atlas, climatology lesson and wine information.
The map additionally deepens understanding of Marlborough’s rising subregional identities. As soon as merely divided into three fundamental zones – Wairau, Southern Valleys and Awatere – it has turn out to be more and more evident that this neat segmentation not displays the complexity on the bottom. AMW’s cartography makes use of water catchment areas, local weather knowledge and soils to outline three macro areas and eight subregions, permitting customers to drill down into the vineyard-level element that’s more and more referenced on premium labels.
AMW chair Sophie Parker-Thomson MW known as the map ‘a quantum leap in speaking Marlborough’s various wine story.
‘For the primary time, we’re providing a dynamic, visible exploration of how our distinctive subregions and microclimates stylistically contribute to our wines. It’s an indispensable useful resource for anybody searching for to deepen their understanding of what makes the Marlborough wine area, and the AMW licensed wines produced right here, so distinctive,’ she added.
Past its advertising and marketing potential, the map – now freely accessible on the AMW web site – arms customers with a user-friendly instrument to discover the area’s quality-focused producers. It helps distinguish these telling the subregional story from the extra generic, brand-driven choices, and is anticipated to evolve as new knowledge layers and classic overlays are added, rewarding repeat visits pushed by curious wine lovers.
