President George Christie to Lead New Service in Response to Rising Demand for Property Steerage
Healdsburg, CA – [June 18, 2025] — Wine Trade Community (WIN), the main B2B useful resource for the North American wine business, is increasing its service choices to incorporate actual property advisory for vineyard and winery properties. The brand new service shall be led by wine business veteran, WIN President and CEO George Christie, who lately grew to become a licensed actual property skilled in response to elevated business demand for steering round acquisitions, gross sales, and succession planning.
“Over time, I’ve been contacted numerous occasions by actual property brokers, vineyard and winery homeowners, and potential consumers searching for perception or course round acquisitions or gross sales,” mentioned Christie. “Within the final two years, that quantity has elevated dramatically. I noticed that if WIN goes to supply the identical degree of assist on this class like we do in each different class—I must be formally licensed.”
Earlier than launching WIN in 2009, Christie spent twenty plus years in senior wine business roles spanning vineyard operations, grower relations, gross sales & advertising, and nationwide model campaigns. He’s additionally a companion in Saini Vineyards, a multi-generational Dry Creek Valley Vineyard recognized for its Outdated Vine Zinfandel.
“I’m not an actual property agent getting into the wine business,” Christie added. “I’m a wine business skilled who’s increasing the providers I provide. Whether or not somebody is planning succession, evaluating a sale, or getting into the market, I need to be the trusted advisor they name.”
Christie emphasised that his position at WIN stays unchanged:
“WIN is flourishing,” he mentioned. “The crew is powerful, our occasions are rising, and I stay absolutely dedicated to our mission of supporting business professionals at each degree.”
Via WIN, Christie continues to guide the business’s high B2B platform—offering information, digital content material, occasions, and strategic providers to each tier of the wine provide chain. With the added lens of actual property, he’s uniquely positioned to information purchasers via high-stakes transitions—from market technique to legacy planning—with customized, on-the-ground assist.
Christie will conduct his actual property work in affiliation with Golden Gate Sotheby’s Worldwide Realty, aligning with a globally acknowledged model recognized for its advertising excellence and luxurious experience.
“Sotheby’s offers me the platform to serve purchasers on the highest degree,” Christie mentioned. “Their sources, fame, and attain are an ideal match for the winery and vineyard area.”
Carole Sauers, Brokerage Supervisor at Golden Gate Sotheby’s Worldwide Realty, welcomed Christie to the crew: “We’re thrilled to have George be a part of us,” mentioned Sauers. “He brings an unmatched mixture of wine business information, enterprise perception, and trusted relationships. There’s an actual want proper now for somebody who understands either side of the equation—and George delivers that in a approach nobody else can.”
About George Christie
George Christie is the President and CEO of Wine Trade Community (WIN) and a companion in Saini Vineyards. He has over 30 years of wine business expertise, together with management in vineyard operations, grower relations, gross sales, advertising, distribution, and strategic model growth. He’s a former board member of Sonoma County Vintners, Winegrowers of Dry Creek Valley, Russian River Wine Street and WineAmerica. In 2024, Christie obtained the Innovators Award on the Sonoma County Barrel Public sale for his lasting contributions to the wine business.
About Wine Trade Community (WIN)
Wine Trade Community (WIN) is THE main enterprise to enterprise useful resource for the North American wine business offering a group of providers, subscriptions, and occasions designed to maintain business professionals knowledgeable about present traits and business information, in addition to the most recent merchandise, providers, jobs, and improvements within the manufacturing, viticulture, gross sales, advertising, and administration classes.
About Golden Gate Sotheby’s Worldwide Realty
Since 1991, Golden Gate Sotheby’s Worldwide Realty has been the premier residential actual property brokerage within the San Francisco Bay Space. Persistently ranked among the many high 50 brokerages in america by gross sales quantity and among the many high 10 Sotheby’s Worldwide Realty® associates worldwide, the agency represents a few of California’s most distinctive houses and estates. With places of work all through the San Francisco Bay Space and a legacy constructed on integrity, market experience, and international attain, Golden Gate Sotheby’s Worldwide Realty offers unmatched service to consumers and sellers at each degree.
