For Rapid Launch
ADVANCED SPIRITS LAUNCHES BARREL HUB, THE FIRST E-COMMERCE PLATFORM FOR THE WHOLESALE BULK WHISKEY MARKET
The Enterprise-to-Enterprise (B2B) Web site Goals to Modernize Bulk Whiskey Buying and selling
HOUSTON, TX (Could 20, 2024) — After a profitable delicate launch in 2023, Superior Spirits is happy to formally introduce Barrel Hub, the primary e-commerce platform for the wholesale bulk whiskey market.
Barrel Hub’s performance mirrors that of different widespread e-commerce platforms. Registered customers can search the accessible stock by acquainted filter and type options. E-mail notifications will be set so customers are notified when barrels of curiosity are listed on the market. Every consumer has their very own particular account portal, the place they will log private data, record stock on the market, observe energetic trades/bids, and overview historic gross sales/purchases.
“From our delicate launch, we all know probably the most urgent questions that consumers and sellers have is round buy worth,” mentioned Rob Arnold, Ph.D., President of Superior Spirits and Barrel Hub. “What’s the present worth of this whiskey barrel? The shortage of transparency within the wholesale bulk whiskey market makes this query laborious to reply. Subsequently, Barrel Hub has launched a bid function, in order that consumers and sellers can collectively set honest market values.”
Each barrel entry has an inventory worth set by the vendor—the “Purchase Now” worth. Nevertheless, consumers may also select to “Make an Supply” on barrel buy worth and amount. Sellers can then settle for, reject, or counter again to the customer. This course of takes place seamlessly and anonymously on the positioning.
Transactional security can also be a key initiative of Barrel Hub. Each transaction features a Barrel Buy Settlement circulated to purchaser and vendor by the Barrel Hub authorized group. Additional, Barrel Hub serves because the clearing home. Consumers solely ship cash to Barrel Hub, and sellers solely obtain cost from Barrel Hub.
Barrel Hub additionally just lately launched a barrel verification function. Sellers can ship Barrel Hub a warehouse stock report (for aged barrels) or provider distillation forecast (for brand new fills) for the barrels they’ve listed. If the specs within the report/forecast match the listings on Barrel Hub, then the entries will obtain a inexperienced verification test and routinely type to the highest part of the Stock web page.
“Whereas our group vets particulars for each transaction earlier than cost is distributed to sellers, we hope this verification course of supplies consumers with a fair higher sense of security and assurance of their barrel purchases,” mentioned Arnold.
The group at Barrel Hub additionally supplies many back-office options to facilitate transactions, akin to transfer-in-bonds, warehouse agreements, possession transfers, barrel insurance coverage, and barrel transportation.
Past effectivity, transparency, and transactional security, Barrel Hub has a long-term aim to de-commoditize the wholesale bulk whiskey market.
“As a distiller and scientist, I used to be stunned to comprehend that barrels on the wholesale market usually commerce with comparatively few particulars recognized to the customer,” mentioned Arnold. “Distiller, mash invoice, whiskey kind, and barrel fill date—these could be the one specs recognized to the customer. However there are such a lot of different elements that affect taste, and in the end the tales we inform our shoppers.”
To introduce extra flavor-driven information, entries on Barrel Hub embody particulars akin to barrel entry proof, cooperage, wooden kind, warehouse location, and toast/char stage. Additional, samples will be bought on the positioning, in order that high quality and taste will be assessed immediately by consumers.
About Barrel Hub
Barrel Hub is the primary e-commerce platform for the wholesale bulk whiskey market. It’s a B2B web site whose customers are sometimes distillers, manufacturers, barrel traders, and brokers. The platform serves as {the marketplace}, clearing home, and back-office assist for all transactions. Barrel Hub is a sister firm of Superior Spirits and is managed by the identical group.
About Superior Spirits
Superior Spirits is an modern business development collaborator that focuses on the procurement, financing, and getting old of whiskeys for his or her model companions. Additionally they have intensive expertise in operations, sensory science, and taste chemistry, which their model companions can leverage to make sure high quality and drive innovation. Superior Spirits is led by Rob Arnold, Ph.D., former Grasp Distiller for Firestone & Robertson Distilling Co.
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