Edwin Collazo is a pure born salesperson. Sure, he’s a brewer and brewery proprietor, however the bridge in Metropolis Constructed Brewing’s brand isn’t only a graphic ingredient—connecting prospects with beer they love is your complete level of this Grand Rapids, Michigan brewery.
However the focus of the brewery has modified through the years, and COVID introduced the disaster that precipitated the brewery rethinking their strategy to beer. Now, they’ve embraced progressive types, from hazy IPA to pastry stout and fruited fast bitter beer, and have not too long ago ramped up lager manufacturing to feed a rising curiosity within the taproom. Nothing is off limits, and Metropolis Constructed is watching and listening as their very own prospects inform them what they need the brewery to be.
On this episode, Collazo recounts the challenges the brewery has encountered alongside the best way, and the methods they’ve addressed them, from an mental property situation with hip hop group Run the Jewels by way of serving to employees higher clarify and promote beer to taproom prospects. Constructing the proper workforce, and managing change in a means that doesn’t create chaos, has introduced its challenges, however Collazo is right here for this evolution of the beer program and the enterprise itself.
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