Silent Pool Gin is now the official provider of Ascot and Royal Ascot. The three-year settlement will see Silent Pool Gin obtainable year-round at Ascot together with a everlasting bar within the Grandstand and extra bars throughout the positioning at Royal Ascot.
As well as, Silent Pool Gin might be served as a part of the Royal Ascot Blush, in response to the distillery, Ascot’s best-selling signature cocktail, obtainable on the Royal Assembly.
In addition to on-site presence, Silent Pool Gin is celebrating the collaboration with two excessive profile journey retail activations to happen this summer time at London Gatwick and London Heathrow airports, in response to the distillery.
Handcrafted within the coronary heart of the Surrey Hills, Silent Pool Gin was based by a bunch of associates in 2014. Boasting 24 fragrant botanicals, Silent Pool Gin was impressed by the Silent Pool on the distillery grounds and modern England, in response to the distillery. The spirit has amassed quite a few business awards together with gold on the Spirits Enterprise Gin Grasp 2019.
Chloë Hamlett, head of partnerships at Ascot Racecourse, stated in a information launch: “We’re delighted to welcome Silent Pool Gin as an official provider of Ascot and Royal Ascot. Silent Pool’s dedication to high quality and their quintessential English affect suits completely with our personal values and the expertise that we need to give our clients at Ascot and Royal Ascot. We’re excited to workforce up and showcase the most effective of our manufacturers, each on target and with our deliberate activations.”
Ian McCulloch, founding father of Silent Pool Gin, added: “I’m completely delighted Silent Pool Gin is the official gin of Ascot. As an ultra-premium handcrafted gin with its distillery situated in Surrey, Silent Pool Gin is the right accomplice for the quintessential English luxurious of Ascot. We stay up for creating this thrilling collaboration over the approaching years.”
