June 10, 2025 (Los Angeles, CA) — Cannella Media DTC pronounces the launch of Wine, Watches & Whiskey, the primary FAST (Free Advert-Supported Streaming TV) channel devoted solely to wine, spirits, and luxurious items. Now streaming on Roku and Amazon Fireplace, with broader distribution within the pipeline, the channel faucets right into a rising demand for genre-focused content material inside the booming FAST ecosystem.
FAST channels proceed to realize floor, outpacing conventional cable networks in key metrics by delivering free, simply accessible content material centered on particular passions. With genre-based streaming on the rise, FAST now accounts for over 43% of whole TV utilization, in keeping with Nielsen. Wine, Watches, & Whiskey presents the premium, lean-back expertise right this moment’s viewers need, tailor-made to aspirational life, whereas offering platforms with high-retention content material and luxurious manufacturers with direct entry to deeply engaged audiences.
“Because the FAST market matures, viewers expectations are shifting towards high quality, curation, and relevance,” stated Jennifer Dadesho, Director of Sponsorships, Content material & Programming at Cannella Media DTC. “We see Wine, Watches, & Whiskey not simply as a channel, however as a vertical-specific media platform designed for each model storytelling and viewer engagement.”
Cannella Media brings 4 many years of efficiency media expertise to the desk, together with a profitable observe report in area of interest FAST channel improvement. Following its 2024 launch of RVTV, which caters to outside and leisure audiences, the corporate recognized an underserved alternative within the luxurious life-style phase. With U.S. wine gross sales projected to hit $80 billion in 2025, and continued progress throughout effective spirits and luxurious timepieces, the channel arrives at a strategic inflection level.
“Wine, Watches, & Whiskey is constructed on sturdy partnerships with content material creators who carry deep experience and credibility to the channel,” stated Steven Schachter, SVP of Distribution and Enterprise Improvement. “By that includes specialised voices throughout wine, spirits, and luxurious items, we’re introducing new audiences to premium, genre-driven programming they gained’t discover wherever else on tv.”
Along with authentic programming and expert-led options, Wine, Watches, & Whiskey presents turnkey sponsorship alternatives for manufacturers trying to align with prosperous, engaged audiences in an uncluttered digital surroundings. The format allows advertisers to ship storytelling and product integration with precision, at scale, and with out the artistic limitations of conventional media.
About Cannella
Cannella Media DTC drives progress for main direct-to-consumer manufacturers via accountable, performance-based promoting. Backed by $6 billion in proprietary media market knowledge and superior attribution instruments, Cannella connects entrepreneurs with high-value audiences throughout tv, streaming, digital, and audio platforms. As well as, Cannella develops and operates focused FAST channels, together with the outside life-style community RVTV, to assist manufacturers attain engaged viewers via curated, passion-based content material experiences.
