CLACKAMAS, Ore. and Raleigh, NC— As of April 2024, Hoptown Handles has acquired Beer to Luggage, a quickly rising upcycling model identified for taking discarded brewing malt luggage and upcycling them into eye-catching and sturdy tote luggage and extra. The acquisition is well-timed as Hoptown’s branded merchandise arm, Shore Up Provide, continues to broaden their sustainable and USA-Made branded merchandise and attire choices. When introduced with the chance to buy the Beer to Luggage model, the reply was a convincing “sure, please!” from Hoptown.
“Sustainability and high quality are on the core of every thing we do at Hoptown, so I used to be excited by the chance to affix forces with a like-minded firm akin to Beer to Luggage. I am stoked to proceed the Beer to Luggage legacy alongside Shore Up Provide and Hoptown Handles, and assist put an finish to a large waste stream within the brewing trade.” – Ben Weston, Founder and Proprietor of Hoptown Handles
With 9,000+ craft breweries working within the US alone, the quantity of discarded brewing malt luggage generated is staggering. Some craft breweries and maltsters have discovered modern methods to present these luggage a second life, however regardless of these efforts, most malt luggage nonetheless discover their option to landfills. Enter: Beer to Luggage. Since 2021, they’ve diverted 10,000+ malt luggage from the landfill, turning them into good-looking and worthwhile tote luggage which have been bought in over 200 breweries and taprooms to this point. To proceed that progress and take away much more malt luggage from waste streams, Beer to Luggage has joined forces with Shore Up Provide.
“Breweries and their patrons have been delighted by my idea of turning a brewing wastestream right into a income stream. Shore Up Provide is a pure match to carry sources to Beer to Luggage and assist it develop into a recognizable product in taprooms around the globe. I couldn’t be extra excited to be on the crew and dream up extra concepts like this one!” – Emily Neville, Founding father of Beer to Luggage.
To assist with the transition and proceed to develop the model, Beer to Luggage Founder, Emily Neville, has joined Shore Up Provide as their new Director of Enterprise Growth and can proceed to be a guiding drive for Beer to Luggage underneath new possession. Beer to Luggage can nonetheless be ordered via the identical channels as earlier than, and may now be ordered via Shore Up Provide as properly!
About Hoptown Handles
Hoptown Handles is an award-winning customized faucet deal with producer that makes all of their handles right here within the USA from sustainably sourced supplies. Hoptown can also be the dad or mum firm of eco-friendly branded merch and attire firm, Shore Up Provide, co-owner of artistic design firm, SeaThirst Artistic, and now, Beer to Luggage.
About Beer to Luggage
Beer to Luggage is the reply to an pointless drawback of waste within the brewing trade. By taking landfill-bound malt luggage and upcycling them into custom-made beer tote luggage, Beer to Luggage helps breweries flip waste streams into income streams. The Pocket Brew Bag is on the coronary heart of the Beer to Luggage providing line-up, with extra designs at the moment within the works. Comply with them for all the newest product updates and happenings.
