Group-driven wine platform builds shopper international consciousness and trade assist
June 4, 2025 (St. Helena, CA) — COME TOGETHER — A Group for Wine, a mission-driven firm centered on wine advocacy, as we speak introduced the profitable conclusion of its inaugural Share & Pair Sundays spring marketing campaign whereas saying plans for its extremely anticipated second annual “Come Over October” marketing campaign this fall. Via each initiatives, the group, based by three wine trade leaders, has demonstrated the facility of community-driven advocacy to achieve shoppers with constructive messages about wine.
Spring Success Units Stage for Fall Development
The Share & Pair Sundays marketing campaign achieved outstanding success all through the spring season, producing over 122 million distinctive customer impressions from 300+ media articles, reaching 4.5 million shoppers by means of in-store activations throughout 500+ retail areas in 43 designated market areas, and creating 89,000+ social media impressions. The marketing campaign introduced collectively wine lovers nationwide, creating significant connections and shared experiences round wine appreciation by means of numerous activations starting from vineyard occasions to retail partnerships. Constructing on this momentum, COME TOGETHER — A Group for Wine is making ready to launch its second annual Come Over October marketing campaign, which guarantees to increase the group’s attain and impression even additional.
“The inspiration for these campaigns comes from a easy however highly effective perception: wine is supposed to deliver folks collectively,” mentioned Karen MacNeil, reflecting on the marketing campaign’s origins. “After we create areas for genuine connection round wine, we’re not simply sharing bottles – we’re connecting communities, cultures, and views. That’s the true spirit driving the whole lot we do.”
The campaigns have garnered vital assist from throughout the wine trade, with sponsors and companions recognizing the worth of community-centered initiatives. Notable individuals included premier wineries resembling Far Niente, PEJU Vineyard, and J. Lohr Vineyards & Wines, retail companions resembling Gary’s Wine & Market and Kroger by means of Constellation Manufacturers, and regional wine organizations together with Paso Robles Wine Nation and Texas Tremendous Wine amongst many others. This broad coalition has been instrumental within the group’s means to boost consciousness on a worldwide scale.
“The extent of trade assist we’ve witnessed has been really outstanding,” famous Gino Colangelo, talking to the broad coalition backing the initiatives. “From small household wineries to main trade gamers, everybody understands that fostering real wine communities with wine drinkers advantages us all. This isn’t nearly advertising; it’s about strengthening all the wine ecosystem by means of group and genuine connections.”
Demonstrated Success Throughout A number of Channels
The Share & Pair Sundays marketing campaign’s success was evident throughout numerous activation channels. Wineries like Peju Vineyards created dynamic 10-week culinary experiences that includes international flavors, whereas Far Niente Wine Estates aligned the marketing campaign with their signature “Il Dolce Far Niente” philosophy. Retail companions achieved vital outcomes, with Constellation Manufacturers and Kroger delivering over 4.4 million impressions and receiving practically $12,000 in bonus media worth. Regional wine organizations together with Paso Robles Wine Nation and Texas Tremendous Wine amplified the message by means of podcasts and social media, whereas cultural collaborations with nationally notable figures resembling Italian chef and PBS persona, Lidia Bastianich introduced extra depth and authenticity to the marketing campaign.
“What we’re seeing is unprecedented attain and resonance throughout all segments of the wine world,” defined Kimberly Charles, highlighting the campaigns’ broad enchantment. “From over 122 million media impressions to 4.5 million in-store shopper touchpoints, we’re narrowing the hole between trade insiders and passionate shoppers in ways in which create lasting worth for everybody concerned. The response from commerce professionals has been overwhelming, however equally thrilling is how these initiatives are connecting with on a regular basis wine fans by means of the whole lot from intimate vineyard experiences to main retail activations.”
Fall Plans Embody Excessive-Profile Occasions
COME TOGETHER — A Group for Wine, has bold plans for the autumn season, together with a second Congressional Wine Caucus tasting, constructing on the success of earlier legislative engagement efforts. The group can even host press conferences in each New York Metropolis and Washington, D.C., to spotlight the rising affect of community-driven wine advocacy.
These occasions underscore the group’s dedication to elevating wine’s function in cultural and coverage discussions whereas sustaining its grassroots group focus.
Come Collectively extends gratitude to its 2025 sponsors, whose assist has been important to the campaigns’ success. Foundational sponsors included: Freixenet Mionetto, J.Lohr Vineyards & Wines, Jackson Household Wines and Southern Glazer’s Wine & Spirits. Benefactors included: Constellation Manufacturers, Joseph Phelps Vineyards, The Wine Group and Whole Wine & Extra. Sponsors included: Crimson Wine Group, Far Niente Wine Estates, the Napa Valley Vintners, Peju Napa Valley and Ponzi Vineyards. Media sponsors included: The Wine Fanatic, Tasting Panel, Somm Journal, Wine Enterprise Month-to-month, VinePair and Wine Trade Community. An entire itemizing of supporters will be discovered right here. For extra info on continued assist, please go to right here.
The mix of economic assist and trade partnerships has enabled the group to pursue its mission of constructing significant wine communities whereas elevating vital consciousness amongst shoppers for wine tradition and appreciation.
About COME TOGETHER — A Group for Wine
COME TOGETHER — A Group for Wine is a dynamic group for wine fans devoted to fostering connections, training, and appreciation throughout the wine world. Via progressive campaigns and community-driven initiatives, the group brings collectively trade professionals, passionate shoppers, and wine lovers of all backgrounds to have fun wine’s distinctive means to create significant human connections. Based by famous wine author and creator Karen MacNeil, together with main wine trade entrepreneurs Gino Colangelo of Colangelo & Companions and Kimberly Noelle Charles, DipWSET of Charles Communications Associates, the mission-driven firm shares the story of wine’s historic and modern function as a beverage that uniquely brings folks collectively.
